MINI John Cooper Works: Parachute, 2
The fastest MINI ever.
In order to promote the two benefits of the car, the campaign was based on two-step visuals either used as side-by-side posters or follow-up ads.
Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Creative Director: Florian Birkner
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Photography/3D-Art: Vladimir Jankijevic/Elefant Studios
Art Buyer: Melanie J. Auerbach
Account Supervisors: Marc Ziegler, Jasmin Jost
Published: September 2008
Comments
Who is John Cooper and why does this car need to be named after him?
Junior Copywriter blood thirsty for work. Will remove fangs for interview.
www.ChristopherDGilbert.com
well... if the car doesn't come with a parachute included this ad is leading to a BIG dissapoinment... ha ha ha ha
To CGilb09:
John Cooper was the designer of the Mini... do I need to explain more?
Gotcha...but who cares? I certainly don't, and I'm in the market to buy a car. You don't see any other cars being marketed by designer, why this one?
Junior Copywriter blood thirsty for work. Will remove fangs for interview.
www.ChristopherDGilbert.com
There's some people that cares about that... in fact, a lot.
Just to give you a little example: Ford Mustang Shelby... Named after Carroll Shelby, its designer.
John Cooper is not the designer - Sir Alex Issigonis is!! As long as we speak about the classic Mini.
John Cooper was a professional car mechanic who was tuning the old Mini for racing. So his name stands for sportive Minis - thats why the MINI JOhn Cooper Works is the fastest MINI of all time.
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