MINI John Cooper Works: Parachute, 2
The fastest MINI ever.
In order to promote the two benefits of the car, the campaign was based on two-step visuals either used as side-by-side posters or follow-up ads.
Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Creative Director: Florian Birkner
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Photography/3D-Art: Vladimir Jankijevic/Elefant Studios
Art Buyer: Melanie J. Auerbach
Account Supervisors: Marc Ziegler, Jasmin Jost
Published: September 2008
Comments
Who is John Cooper and why does this car need to be named after him?
Tweet tweet: @ThisAbility
well... if the car doesn't come with a parachute included this ad is leading to a BIG dissapoinment... ha ha ha ha
To CGilb09:
John Cooper was the designer of the Mini... do I need to explain more?
E.F.
What matters most is how well you walk through the fire.
Gotcha...but who cares? I certainly don't, and I'm in the market to buy a car. You don't see any other cars being marketed by designer, why this one?
Tweet tweet: @ThisAbility
There's some people that cares about that... in fact, a lot.
Just to give you a little example: Ford Mustang Shelby... Named after Carroll Shelby, its designer.
E.F.
What matters most is how well you walk through the fire.
John Cooper is not the designer - Sir Alex Issigonis is!! As long as we speak about the classic Mini.
John Cooper was a professional car mechanic who was tuning the old Mini for racing. So his name stands for sportive Minis - thats why the MINI JOhn Cooper Works is the fastest MINI of all time.