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MINI John Cooper Works: Parachute, 1

MINI John Cooper Works: Parachute, 1
Your rating: None Average: 3.6 (7 votes)

The fastest MINI Clubman ever.

In order to promote the two benefits of the car, the campaign was based on two-step visuals either used as side-by-side posters or follow-up ads.

Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Creative Director: Florian Birkner
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Photography/3D-Art: Vladimir Jankijevic/Elefant Studios
Art Buyer: Melanie J. Auerbach
Account Supervisors: Marc Ziegler, Jasmin Jost
Published: September 2008

Comments

kgeiger's picture 5158 pencils
kgeiger | Sun, 2008-09-07 03:03

Before 'n after...

stitchy's picture 515 pencils
stitchy | Mon, 2008-09-08 02:47

if this car is as safe as its stylish then we would be in a better world

Guest commenter 01's picture
Guest | Wed, 2008-11-26 16:28

This idea is seen.

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