MINI John Cooper Works: Parachute, 1

The fastest MINI Clubman ever.

In order to promote the two benefits of the car, the campaign was based on two-step visuals either used as side-by-side posters or follow-up ads.

Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Creative Director: Florian Birkner
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Photography/3D-Art: Vladimir Jankijevic/Elefant Studios
Art Buyer: Melanie J. Auerbach
Account Supervisors: Marc Ziegler, Jasmin Jost
Published: September 2008

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3 comments

kgeiger's picture
kgeiger
7102 pencils

Before 'n after...

stitchy's picture
stitchy
779 pencils

if this car is as safe as its stylish then we would be in a better world

Guest commenter 01's picture
Guest commenter 01

This idea is seen.

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