Miller Lite: Man Up

Advertising Agency: Draftfcb Chicago, USA
General Creative Director: Chuck Rudnick
Art Director: Matt Dalin & Roy Ellis
Copywriter: Brigg Bloomquist
Retoucher: Karyn Bieneman
Print Producer: Marybeth Oskin
Published: August 2010

Related videos by Shutterstock

8 comments

Billoughsby's picture
Billoughsby
5091 pencils

Should we take points away because "man up" is perhaps at the height of it's overuse just now?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

atb2005's picture
atb2005
13567 pencils

I just saw the latest commercial for VB, Australia. VB is a beer brand. It too portrayed men as metrosexuals who needed to "man up". This is getting cliched already. Also, this particular approach is going to annoy or alienate the "real" men.

Anonymous Author's picture
Anonymous Author
1541 pencils

Man up? With LITE? I'll take the cologne thanks.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Dzsoi's picture
Dzsoi
5364 pencils

I just think 'Wo' at the beginning has been cut off. Lazy work!

shortafella's picture
shortafella
1059 pencils

man up with miller lite? oh, that's really funny, Gordon.

brookjohnston's picture
brookjohnston
296 pencils

positioning aside, very cool execution

Billoughsby's picture
Billoughsby
5091 pencils

What I'd give for some new outdoor right about now...

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

Reminds me a bit of Newcastle work from a couple years back.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments