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Man Up

Agency: 
Published/Aired: 
August 2010
Description: 

Outdoor advertisment created by FCB, United States for Miller Light, within the category: Alcoholic Drinks.

Advertising Agency: Draftfcb Chicago, USA
General Creative Director: Chuck Rudnick
Art Director: Matt Dalin & Roy Ellis
Copywriter: Brigg Bloomquist
Retoucher: Karyn Bieneman
Print Producer: Marybeth Oskin

Comments (8)

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Highest Rated

Dzsoi's picture
Dzsoi
Activity Score 8440

I just think 'Wo' at the beginning has been cut off. Lazy work!

Billoughsby's picture
Billoughsby
Activity Score 5142

Should we take points away because "man up" is perhaps at the height of it's overuse just now?

That's it.

atb2005's picture
atb2005
Activity Score 13557

I just saw the latest commercial for VB, Australia. VB is a beer brand. It too portrayed men as metrosexuals who needed to "man up". This is getting cliched already. Also, this particular approach is going to annoy or alienate the "real" men.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Man up? With LITE? I'll take the cologne thanks.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Dzsoi's picture
Dzsoi
Activity Score 8440

I just think 'Wo' at the beginning has been cut off. Lazy work!

shortafella's picture
shortafella
Activity Score 1063

man up with miller lite? oh, that's really funny, Gordon.

brookjohnston's picture
brookjohnston
Activity Score 296

positioning aside, very cool execution

Billoughsby's picture
Billoughsby
Activity Score 5142

What I'd give for some new outdoor right about now...

That's it.

Guest's picture
Guest

Reminds me a bit of Newcastle work from a couple years back.

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