MEXICO: The border

Ellerslie Now Open.

A new restaurant called MEXICO opened in Ellerslie which borders the wealthy upper-class suburb of Remuera. We placed Adshels down Remuera Road, to suggest Remuera residents might want to treat their new neighbours with caution. Much like the Americans do.

Advertising Agency: S&P, New Zealand
Creative Directors: Dave Nash, Damon O'Leary
Art Director: Anna Paine
Copywriter: Owen Bryson
Head of Art: Hamish McArthur
Retoucher: Gary Butcher
Published: March 2014

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2 comments

morse's picture
morse
15495 pencils

Mexico behind the barbed wire?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Marcao's picture
Marcao
2108 pencils

That connection is too far out for the average consumer to get. The execution makes it seem like some home prison scheme too. Just no.

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