Mexico: The border

Ellerslie Now Open.

A new restaurant called MEXICO opened in Ellerslie which borders the wealthy upper-class suburb of Remuera. We placed Adshels down Remuera Road, to suggest Remuera residents might want to treat their new neighbours with caution. Much like the Americans do.

Advertising Agency: S&P, New Zealand
Creative Directors: Dave Nash, Damon O'Leary
Art Director: Anna Paine
Copywriter: Owen Bryson
Head of Art: Hamish McArthur
Retoucher: Gary Butcher

March 2014


morse's picture
17002 pencils

Mexico behind the barbed wire?

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Marcao's picture
3029 pencils

That connection is too far out for the average consumer to get. The execution makes it seem like some home prison scheme too. Just no.

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