Mercedes-Benz: Truckers, 1

Office workers head into the office car park. Truckers head into the sunrise.
Truckers have the world at their feet. Join in.

Mercedes-Benz trucks is helping the logistics industry by tempting young people to consider a career as truck-driver. These posters and print ads run at career advice fairs and in school magazines.

Advertising Agency: dieckertschmidt, Berlin, Germany
Creative Directors: Kurt Georg Dieckert, Stefan Schmidt
Art Director: João Peixoto
Copywriters: Stefan Schmidt, Robert Mottl
Production: nureg, Nuremberg

2 comments

Bob.C's picture
Bob.C
1135 pencils

Nice enough

mmackinven's picture
mmackinven
1608 pencils

Interesting, too bad that road doesn't exist in Milford Sounds ;) I had a very similar idea but for campervans back in 2007.

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