Mercedes-Benz Transporter: Danger Doesn't Announce Itself, Grandma

Dangers arrive unannounced.
For more control when it comes to swerving: the Mercedes-Benz Vito with ADAPTIVE ESP.

Given that dangerous situations aren't announced publicly in advance, electronic swerving aids help drivers to stay in control of their vehicle, even when a nasty surprise occurs. We create awareness of this by illustrating the unlikely event, where an upcoming source of danger is actually announced on the radio and on posters. In the same way that an event would be announced using classic promotional measures, a pensioner, a deer and playing children tell the listener, or the reader, when and where they will suddenly appear on the road concerned.

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Martin Pross, Matthias Spaetgens, Robert Krause
Copywriter: Christian Brandes
Art Director: Joerg Waschescio
Photographer: Alex Rank
Account Managers: Joseph Hoehnow, Anna Gabriel
Postproduction: F. A. Cesar

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5 comments

pierrelastname's picture
pierrelastname
2869 pencils

THATs is a great idea!

The Monk's picture
The Monk
143 pencils

Nice!

Richa Agrawal's picture
Richa Agrawal
324 pencils

fresh execution.

desailly's picture
desailly
470 pencils

Really? Everyone likes this? Seems incredibly literal to me.

Roger Keynes's picture
Roger Keynes
5498 pencils

I'm with you, desailly.
This all feels forced to me.
Interested to hear the radio campaign (Ivan!)

Will Think for Salary

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