Mercedes-Benz Transporter: Danger Doesn't Announce Itself, Deer

Dangers arrive unannounced.
For more control when it comes to swerving: the Mercedes-Benz Vito with ADAPTIVE ESP.

Given that dangerous situations aren't announced publicly in advance, electronic swerving aids help drivers to stay in control of their vehicle, even when a nasty surprise occurs. We create awareness of this by illustrating the unlikely event, where an upcoming source of danger is actually announced on the radio and on posters. In the same way that an event would be announced using classic promotional measures, a pensioner, a deer and playing children tell the listener, or the reader, when and where they will suddenly appear on the road concerned.

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Martin Pross, Matthias Spaetgens, Robert Krause
Copywriter: Christian Brandes
Art Director: Joerg Waschescio
Photographer: Alex Rank
Account Managers: Joseph Hoehnow, Anna Gabriel
Postproduction: F. A. Cesar


pierrelastname's picture
2869 pencils

THATs is a great idea!

ChuckN's picture
122 pencils

Nice art direction.

VampAd's picture
1153 pencils


kleenex's picture
35368 pencils

Great idea!!!

Aurelie's picture
103 pencils

Clever and well done !

CrackerJackWorks's picture
15122 pencils

I likey

fakeandgay's picture
104 pencils

not bad... but no thx

Keep calm and get a Pencil! or a Lion!

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