Mercedes-Benz: Gullwing
Mercedes-Benz asked us to get people excited about the release of the SLS AMG at the 2009 Frankfurt Auto Show. Jung von Matt/Alster, Hamburg needed to use traditional media in a new and unseen way.Solution:Gorgeous styling, 571 horsepower, and a top speed of over 300 kph make the SLS AMG a supercar. But its gullwing doors make it an icon. So we created a simple announcement poster and placed it into glass-covered billboards, leaving the glass doors open, gullwing style. We worked with JCDecaux to modify the doors to open further. Result: The media truly became the message, and the launch of the SLS AMG became the talk of the town.
Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Creative team: Jonas Keller
Executive Creative Directors: Armin Jochum, Deneke von Weltzien
Creative Director: Thimoteus Wagner
Art Director: Jonas Keller
Copywriter: Daniel Pieracci
Designer: Andreas Wagner
15 Comments
I'm not quite sure with the billboard's visual by itself ... should looks like mostly to the interior ... my point of view
really like this. Hope they can pull it off one day.
very nice.........
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F*****g good!
Simply great idea.
Simple ideas are the best !
*The medium is the message.*
-- Quite Right McLuhan.
fucking timing
ahaha different from everything before i've seen, good one!
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very clever. love it!
Simple, clever and original, I really like it!!!
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Hum, not sure it's that great. It's a billboard. Supposed to be seen while driving by. Will it be decoded or details that make the concept (the gull wings) be "read" in a flash. Think not. Nice but failed.
Most billboards situated in areas as shown in the above photo are NOT mostly viewed by car drivers, but by passers by. Therefore the 'Nice but failed' bit at the end of your post is a bit harsh. Also incorrect. Don't like the idea, then fine...but don't bash without getting your facts straight first.
Brilliant. Smart. The only problem is that you need to know the car in order to understand the concept. I am sure that a very very small bunch of people will get it...hopefully those that can afford to buy the car. Not me.
cool impact
cant believe the local authorities admitted this...
...they done this for 10min. for the photo
Very smart thinking. great job. After all its all about creativity.
And then GOD said...
Let there be creativity!!!