Mercedes-Benz: GLK model billboard
Geländewagen
Geländewagen" is German for "Generic S.U.V." "Geländlewagen" obviously is a diminutive sweetheart of an S.U.V., coming from the small and cozy "Ländle", the region around Stuttgart, where Mercs are being built. This word hasn't been anywhere in the dictionary or on Google, as of today.
Advertising Agency: BBDO Stuttgart, Germany
Creative Director / Copywriter: Jan Geschke, Roland Gehrmann
Art Director: Marcus Weiss, Cornelius Hafemeister
Additional Credits: Steffen Schulik, Caroline Schaeufele
Published: May 2010
16 Comments
coo l
mundus vult decipi
hits a very soft spot in my hard swabian heart
I don't get it.
That's me!
http://blog.tapuz.co.il/wranger
Me too.
Don't get it either, cultural issue, I guess. But if the headline is literally 'Generic S.U.V' then it's a nice humble way to boast :D
wat?
no.
like 10 people will get this.
Actually, this is a quite elegant self-humbling pun, pals. Too bad, only native speakers and fraeuleinwunder-loving blokes will really get it.
hard to understand in german, impossible international
Gotta admit, possibly not the best ad to present to an international audience. I'm not sure even folks from northern Germany woult get this one. For a native swabian like me, it's fairly neat.
This should be in the Ads of Germany. Wrong site for internal jokes.
Say my name, say my name...
good photo i guest LOL
no le entiendo señor no le entiendo
Mies! Falsche Karre vor allem!!! Wenn schon dann G-Klasse...
Nach "Legendewagen" geht nichts mehr- Sorry!
Doch, Legendle.
;)
Die einzige Aussage ist,
dass der GLK leider kein ausgewachsener Geländewagen ist, sondern schon im leichtesten Gelände stecken bleibt !
Setzen, 6!
yes you do get it as a nothern german