Mercedes-Benz: GLK model billboard
Geländewagen" is German for "Generic S.U.V." "Geländlewagen" obviously is a diminutive sweetheart of an S.U.V., coming from the small and cozy "Ländle", the region around Stuttgart, where Mercs are being built. This word hasn't been anywhere in the dictionary or on Google, as of today.
Advertising Agency: BBDO Stuttgart, Germany
Creative Director / Copywriter: Jan Geschke, Roland Gehrmann
Art Director: Marcus Weiss, Cornelius Hafemeister
Additional Credits: Steffen Schulik, Caroline Schaeufele
Published: May 2010