Mercedes-Benz: GLK model billboard

Geländewagen

Geländewagen" is German for "Generic S.U.V." "Geländlewagen" obviously is a diminutive sweetheart of an S.U.V., coming from the small and cozy "Ländle", the region around Stuttgart, where Mercs are being built. This word hasn't been anywhere in the dictionary or on Google, as of today.

Advertising Agency: BBDO Stuttgart, Germany
Creative Director / Copywriter: Jan Geschke, Roland Gehrmann
Art Director: Marcus Weiss, Cornelius Hafemeister
Additional Credits: Steffen Schulik, Caroline Schaeufele
Published: May 2010

16 comments

ripley's picture
ripley
15 pencils

coo l

Guest's picture
Guest

hits a very soft spot in my hard swabian heart

TommyO's picture
TommyO
1866 pencils

I don't get it.

SAM75's picture
SAM75
220 pencils

Me too.

MissCopywriter's picture
MissCopywriter
168 pencils

Don't get it either, cultural issue, I guess. But if the headline is literally 'Generic S.U.V' then it's a nice humble way to boast :D

nifty1's picture
nifty1
50 pencils

wat?

no.

like 10 people will get this.

Guest's picture
Guest

Actually, this is a quite elegant self-humbling pun, pals. Too bad, only native speakers and fraeuleinwunder-loving blokes will really get it.

beingofageoldgrace's picture
beingofageoldgrace
342 pencils

hard to understand in german, impossible international

Rentokill's picture
Rentokill
26 pencils

Gotta admit, possibly not the best ad to present to an international audience. I'm not sure even folks from northern Germany woult get this one. For a native swabian like me, it's fairly neat.

R U serious's picture
R U serious
408 pencils

This should be in the Ads of Germany. Wrong site for internal jokes.

Say my name, say my name...

supertav08's picture
supertav08
204 pencils

good photo i guest LOL

no le entiendo señor no le entiendo

Draper's picture
Draper
183 pencils

Mies! Falsche Karre vor allem!!! Wenn schon dann G-Klasse...

Guest's picture
Guest

Nach "Legendewagen" geht nichts mehr- Sorry!

Guest's picture
Guest

Doch, Legendle.

;)

Guest's picture
Guest

Die einzige Aussage ist,
dass der GLK leider kein ausgewachsener Geländewagen ist, sondern schon im leichtesten Gelände stecken bleibt !

Setzen, 6!

Guest's picture
Guest

yes you do get it as a nothern german

Log in or register to post comments