Mercedes-Benz: Dog

The first brake that reads the street.
BAS Plus - the new brake assist system with foresighted radar technology. As standard in the Mercedes-Benz S-Class.

Advertising Agency: BBDO Düsseldorf, Germany
Chief Creative Officer: Toygar Bazarkaya
Creative Director: Ton Hollander
Copywriters: Markus Steinkemper, Toni Selzer
Art Director: Sven Klasen

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19 comments

Garin's picture
Garin

Like the concept, but looking at that actually hurt my eyes. So I would try something less intense and a little more simple to get th point across.

Guest commenter's picture
Guest commenter

I can't the copy. It's all blurry.

Roger Daly's picture
Roger Daly
359 pencils

BAM!

dshott's picture
dshott
475 pencils

I agree,

KABOOM!

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Interesante
Aunque quizás la gráfica podía dar para más.

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

Reader's picture
Reader

LEER: Pasar la vista por los signos de una palabra o texto escrito para interpretarlos mentalmente o traducirlos en sonidos...

exithigh's picture
exithigh
86 pencils

Good concept and direction. Gets attention immediately but the copy is a bit hard to read as suggested.

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

works quit well,
nicely done

sumsum's picture
sumsum
615 pencils

i'm a bit surprised about the agency... actually jvm does mb.

Guest commenter's picture
Guest commenter

this work is great

S.M. Najeeb Ullah's picture
S.M. Najeeb Ullah

Good concept, the way how it executed like the idea and execution both for speed n breaks, two things i want to crit, 1) The logo: position is out not adjusted not balanced , 2) Small text is not readable. Otherwise the whole concept n execution is very good, cool

cheers

Guest commenter's picture
Guest commenter

this is ANCIENT work. What's it doing on here now????

sneakyhands's picture
sneakyhands
1857 pencils

yeah, wasn't this in archive about 2 or 3 issues ago?

Guest commenter's picture
Guest commenter

done!

bvital's picture
bvital
198 pencils

its done, still it works, similar concpets and kick ass execution could bring lots of impact, as suggested above please let the copy and branding stand out... its lost .......

loumeister's picture
loumeister

wow! i haven't seen this campaign before and think it's brilliant. great idea, succint & simple. well done dudes.

loumeister's picture
loumeister

wow! i haven't seen this campaign before and think it's brilliant. great idea, succint & simple. well done dudes.

janos0365's picture
janos0365

simple, directo, qué esperaban un frenazo, marca de huellas en el camino... muy bien

Guest commenter's picture
Guest commenter

stolen from one that had a red word in the middle

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