Mercedes-Benz: Dog
The first brake that reads the street.
BAS Plus - the new brake assist system with foresighted radar technology. As standard in the Mercedes-Benz S-Class.
Advertising Agency: BBDO Düsseldorf, Germany
Chief Creative Officer: Toygar Bazarkaya
Creative Director: Ton Hollander
Copywriters: Markus Steinkemper, Toni Selzer
Art Director: Sven Klasen
19 Comments
Like the concept, but looking at that actually hurt my eyes. So I would try something less intense and a little more simple to get th point across.
I can't the copy. It's all blurry.
BAM!
I agree,
KABOOM!
Duncan
http://www.dshott.co.uk
Interesante
Aunque quizás la gráfica podía dar para más.
http://javoramirez.wordpress.com/
Chief Creative Director Nexus BBDO
LEER: Pasar la vista por los signos de una palabra o texto escrito para interpretarlos mentalmente o traducirlos en sonidos...
Good concept and direction. Gets attention immediately but the copy is a bit hard to read as suggested.
works quit well,
nicely done
i'm a bit surprised about the agency... actually jvm does mb.
this work is great
Good concept, the way how it executed like the idea and execution both for speed n breaks, two things i want to crit, 1) The logo: position is out not adjusted not balanced , 2) Small text is not readable. Otherwise the whole concept n execution is very good, cool
cheers
this is ANCIENT work. What's it doing on here now????
yeah, wasn't this in archive about 2 or 3 issues ago?
done!
its done, still it works, similar concpets and kick ass execution could bring lots of impact, as suggested above please let the copy and branding stand out... its lost .......
bvital
wow! i haven't seen this campaign before and think it's brilliant. great idea, succint & simple. well done dudes.
wow! i haven't seen this campaign before and think it's brilliant. great idea, succint & simple. well done dudes.
simple, directo, qué esperaban un frenazo, marca de huellas en el camino... muy bien
stolen from one that had a red word in the middle