Mercedes-Benz: Ball
The first brake that reads the street.
BAS Plus - the new brake assist system with foresighted radar technology. As standard in the Mercedes-Benz S-Class.
Advertising Agency: BBDO Düsseldorf, Germany
Chief Creative Officer: Toygar Bazarkaya
Creative Director: Ton Hollander
Copywriters: Markus Steinkemper, Toni Selzer
Art Director: Sven Klasen
16 Comments
Interesante
Aunque quizás la gráfica podía dar para más. Además, si se fijan en este hay un error: junto a "ball" dice "child"...¿no sería más conveniente que el vehículo leyera "child" y evite arrollarlo?
http://javoramirez.wordpress.com/
Chief Creative Director Nexus BBDO
jajajajaj Hace mucho no leía una opinión tan estúpida
jajajajajajajajaja
¿Qué tiene de estúpida "Guest commenter"?
Chief Creative Director Nexus BBDO
so so....
A good concept & direction becomes boring when u repeat it over & over. Should apply variety of angle & approach with the same treatment for continuity and consistency. try harder.
hmmmh ... danger on roads are always straight ahead, aren't they. so what different angle, matey?
hmmmh ... danger on roads are always straight ahead, aren't they. so what different angle, matey?
He didn't mean angle in that sense, idiot.
interesting idea
Odd placement of logo and brand name. Eh?
Duncan
http://www.dshott.co.uk
These are Mercedes guidelines. You have to put it there and in white…
I like the ad.
~~this paranoid survived!~~
Nice simple approach. It's always refreshing to see a car ad with no car on it.
www.storytellerscreative.com
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"Ball" doesn't really grab me as the featured word. I think "Bike" would be stronger because that definititely implies a person where as a ball can be out in the road by itself.
That's awesome, totally TRIPPY!
http://www.truactionflix.com