Mercedes-Benz: Ball

The first brake that reads the street.
BAS Plus - the new brake assist system with foresighted radar technology. As standard in the Mercedes-Benz S-Class.

Advertising Agency: BBDO Düsseldorf, Germany
Chief Creative Officer: Toygar Bazarkaya
Creative Director: Ton Hollander
Copywriters: Markus Steinkemper, Toni Selzer
Art Director: Sven Klasen

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16 comments

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Interesante
Aunque quizás la gráfica podía dar para más. Además, si se fijan en este hay un error: junto a "ball" dice "child"...¿no sería más conveniente que el vehículo leyera "child" y evite arrollarlo?

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

Guest commenter's picture
Guest commenter

jajajajaj Hace mucho no leía una opinión tan estúpida

nestorespinal's picture
nestorespinal
28 pencils

jajajajajajajajaja

Javier Ramírez's picture
Javier Ramírez
1245 pencils

¿Qué tiene de estúpida "Guest commenter"?

Chief Creative Director Nexus BBDO

Crave's picture
Crave
95 pencils

so so....

exithigh's picture
exithigh
86 pencils

A good concept & direction becomes boring when u repeat it over & over. Should apply variety of angle & approach with the same treatment for continuity and consistency. try harder.

Guest commenter's picture
Guest commenter

hmmmh ... danger on roads are always straight ahead, aren't they. so what different angle, matey?

Guest commenter's picture
Guest commenter

hmmmh ... danger on roads are always straight ahead, aren't they. so what different angle, matey?

Bye's picture
Bye
1468 pencils

He didn't mean angle in that sense, idiot.

extraboy's picture
extraboy
91 pencils

interesting idea

dshott's picture
dshott
475 pencils

Odd placement of logo and brand name. Eh?

brainzed's picture
brainzed
652 pencils

These are Mercedes guidelines. You have to put it there and in white…

tantrik_indian's picture
tantrik_indian
953 pencils

I like the ad.

~~this paranoid survived!~~

STRTLRS's picture
STRTLRS
1607 pencils

Nice simple approach. It's always refreshing to see a car ad with no car on it.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Guest's picture
Guest

"Ball" doesn't really grab me as the featured word. I think "Bike" would be stronger because that definititely implies a person where as a ball can be out in the road by itself.

Blair Semenoff's picture
Blair Semenoff
651 pencils

That's awesome, totally TRIPPY!

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