Ads of the World

Ads of the World™ an All Creative World site

Mercedes-Benz: Ball

Mercedes-Benz: Ball
Your rating: None Average: 6.1 (15 votes)

The first brake that reads the street.
BAS Plus - the new brake assist system with foresighted radar technology. As standard in the Mercedes-Benz S-Class.

Advertising Agency: BBDO Düsseldorf, Germany
Chief Creative Officer: Toygar Bazarkaya
Creative Director: Ton Hollander
Copywriters: Markus Steinkemper, Toni Selzer
Art Director: Sven Klasen

16 Comments

Javier Ramírez's picture 1236 pencils

Interesante
Aunque quizás la gráfica podía dar para más. Además, si se fijan en este hay un error: junto a "ball" dice "child"...¿no sería más conveniente que el vehículo leyera "child" y evite arrollarlo?

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

Guest commenter's picture

jajajajaj Hace mucho no leía una opinión tan estúpida

nestorespinal's picture 28 pencils

jajajajajajajajaja

Javier Ramírez's picture 1236 pencils

¿Qué tiene de estúpida "Guest commenter"?

Chief Creative Director Nexus BBDO

Crave's picture 95 pencils

so so....

exithigh's picture 86 pencils

A good concept & direction becomes boring when u repeat it over & over. Should apply variety of angle & approach with the same treatment for continuity and consistency. try harder.

Guest commenter's picture

hmmmh ... danger on roads are always straight ahead, aren't they. so what different angle, matey?

Guest commenter's picture

hmmmh ... danger on roads are always straight ahead, aren't they. so what different angle, matey?

Bye's picture 1484 pencils

He didn't mean angle in that sense, idiot.

extraboy's picture 93 pencils

interesting idea

dshott's picture 477 pencils

Odd placement of logo and brand name. Eh?

brainzed's picture 654 pencils

These are Mercedes guidelines. You have to put it there and in white…

tantrik_indian's picture 953 pencils

I like the ad.

~~this paranoid survived!~~

STRTLRS's picture 1590 pencils

Nice simple approach. It's always refreshing to see a car ad with no car on it.

www.storytellerscreative.com

..............................................

‎. . . . . .. . . . . . . . . . . ,.-‘”. . . . . . . . . .``~.,
. . . . . . . .. . . . . .,.-”. . . . . . . . . . . . . . . . . .“-.,
. . . . .. . . . . . ..,/. . . . . . . . . . . . . . . . . . . . . . . ”:,
. . . . . . . .. .,?. . . . . . . .......... . . . . . . . . . . . . . . . . . . .\,
. . . . . . . . . /. . . . . . . . . . . . . . . . . . . . . . . . . . . . ,}
. . . . . . . . ./. . . . . . . . . . . . . . . . . . . . . . . . . . ,:`^`.}
. . . . . . . ./. . . . . . . . . . . . . . . . . . . . . . . . . ,:”. . . ./
. . . . . . .?. . . __. . . . . . . . . . . . . . . . . . . . :`. . . ./
. . . . . . . /__.(. . .“~-,_. . . . . . . . . . . . . . ,:`. . . .. ./
. . . . . . /(_. . ”~,_. . . ..“~,_. . . . . . . . . .,:`. . . . _/
. . . .. .{.._$;_. . .”=,_. . . .“-,_. . . ,.-~-,}, .~”; /. .. .}
. . .. . .((. . .*~_. . . .”=-._. . .“;,,./`. . /” . . . ./. .. ../
. . . .. . .\`~,. . ..“~.,. . . . . . . . . ..`. . .}. . . . . . ../
. . . . . .(. ..`=-,,. . . .`. . . . . . . . . . . ..(. . . ;_,,-”
. . . . . ../.`~,. . ..`-.. . . . . . . . . . . . . . ..\. . /\
. . . . . . \`~.*-,. . . . . . . . . . . . . . . . . ..|,./.....\,__
,,_. . . . . }.>-._\. . . . . . . . . . . . . . . . . .|. . . . . . ..`=~-,
. .. `=~-,_\_. . . `\,. . . . . . . . . . . . . . . . .\
. . . . . . . . . .`=~-,,.\,. . . . . . . . . . . . . . . .\
. . . . . . . . . . . . . . . . `:,, . . . . . . . . . . . . . `\. . . . . . ..__
. . . . . . . . . . . . . . . . . . .`=-,. . . . . . . . . .,%`>--==``
. . . . . . . . . . . . . . . . . . . . _\. . . . . ._,-%. . . ..`..

Guest's picture

"Ball" doesn't really grab me as the featured word. I think "Bike" would be stronger because that definititely implies a person where as a ball can be out in the road by itself.

Blair Semenoff's picture 661 pencils

That's awesome, totally TRIPPY!

Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more

Do you need a great new logo?

If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.