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Truckers, 4

Published/Aired: 
July 2013
Description: 

Mercedes-Benz trucks is helping the logistics industry by tempting young people to consider a career as truck-driver. These posters and print ads run at career advice fairs and in school magazines.

Days spent in a dull routine. Or days spent on a scenic route.
Truckers have the world at their feet. Join in.

Advertising Agency: dieckertschmidt, Berlin, Germany
Creative Directors: Kurt Georg Dieckert, Stefan Schmidt
Art Director: João Peixoto
Copywriters: Stefan Schmidt, Robert Mottl
Production: nureg, Nuremberg

Comments (3)

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Highest Rated

AL6352's picture
AL6352
Activity Score 66

Is this a campaign to sell trucks or to become a trucker?

certaintly's picture
certaintly
Activity Score 3994

good idea, boring execution

kleenex's picture
kleenex
Activity Score 45846

not bad.

AL6352's picture
AL6352
Activity Score 66

Is this a campaign to sell trucks or to become a trucker?

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