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Truckers, 4

Published/Aired: 
July 2013
9745
Description: 

Mercedes-Benz trucks is helping the logistics industry by tempting young people to consider a career as truck-driver. These posters and print ads run at career advice fairs and in school magazines.

Outdoor advertisment created by dieckertschmidt, Germany for Mercedes, within the category: Automotive.

Days spent in a dull routine. Or days spent on a scenic route.
Truckers have the world at their feet. Join in.

Advertising Agency: dieckertschmidt, Berlin, Germany
Creative Directors: Kurt Georg Dieckert, Stefan Schmidt
Art Director: João Peixoto
Copywriters: Stefan Schmidt, Robert Mottl
Production: nureg, Nuremberg

Comments (3)

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Highest Rated

kleenex's picture
kleenex
Activity Score 48189

not bad.

certaintly's picture
certaintly
Activity Score 3994

good idea, boring execution

kleenex's picture
kleenex
Activity Score 48189

not bad.

AL6352's picture
AL6352
Activity Score 66

Is this a campaign to sell trucks or to become a trucker?

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