Mercedes: Truckers, 4

Days spent in a dull routine. Or days spent on a scenic route.
Truckers have the world at their feet. Join in.

Mercedes-Benz trucks is helping the logistics industry by tempting young people to consider a career as truck-driver. These posters and print ads run at career advice fairs and in school magazines.

Advertising Agency: dieckertschmidt, Berlin, Germany
Creative Directors: Kurt Georg Dieckert, Stefan Schmidt
Art Director: João Peixoto
Copywriters: Stefan Schmidt, Robert Mottl
Production: nureg, Nuremberg

July 2013


certaintly's picture
3994 pencils

good idea, boring execution

kleenex's picture
40662 pencils

not bad.

AL6352's picture
66 pencils

Is this a campaign to sell trucks or to become a trucker?

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