Truckers, 1

July 2013
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Mercedes-Benz trucks is helping the logistics industry by tempting young people to consider a career as truck-driver. These posters and print ads run at career advice fairs and in school magazines.

Office workers head into the office car park. Truckers head into the sunrise.
Truckers have the world at their feet. Join in.

Advertising Agency: dieckertschmidt, Berlin, Germany
Creative Directors: Kurt Georg Dieckert, Stefan Schmidt
Art Director: João Peixoto
Copywriters: Stefan Schmidt, Robert Mottl
Production: nureg, Nuremberg

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mmackinven's picture
1608 Activity Scores

Interesting, too bad that road doesn't exist in Milford Sounds ;) I had a very similar idea but for campervans back in 2007.


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