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Right Brain / Left Brain, 5

Agency: 
Published/Aired: 
December 2010
Description: 
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Branding Director: Zeev Ravid
Creative: Adi Sova
Copywriter: Gil Katzir
Executive Client Director: Tal Fishbain
Account Supervisor: Yael Yuz
Account Executive: Mayran Sadeh
Planning Director: Yoni Lahav
Planners: Matan Lerman, Nili Rabinowitz

Comments (15)

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Highest Rated

Dzsoi's picture
Dzsoi
Activity Score 8087

So your cars will look like half brains in the future? Scary. This is a messy & low-imaginative visual concept.

Lazarus's picture
Lazarus
Activity Score 1536

Nothing special.

akshaysrikar's picture
akshaysrikar
Activity Score 420

saying "nothing special", is being too kind .... this is utter crap....two cars side by side that supposedly looks like a brain??? wtf

1ted's picture
1ted
Activity Score 30

forced

pez's picture
pez
Activity Score 1802

9 people to do THIS?!....... omg

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Too abstract in my opinion.

morse's picture
morse
Activity Score 17364

I dislike the illustration of the brain. Not nice. Idea is ok.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

JCSaiKrishna's picture
JCSaiKrishna
Activity Score 725

Try looking it roatating 90 degrees... it looks far better :)

http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!

Hiperion's picture
Hiperion
Activity Score 3138

a big piece of sh..it

suresh90's picture
suresh90
Activity Score 620

boring concept to be frank nothing new here :)

JopyCunior's picture
JopyCunior
Activity Score 220

A brain-shaped car? New model?
Not another brain, pleeeeze!

Billoughsby's picture
Billoughsby
Activity Score 5144

Not student work, either. Gee.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

shahidali's picture
shahidali
Activity Score 4069

I think its a parallelism drawn saying that Mercedes is an intelligent machine. Like the parallelism.
AD is a bit flat.

shahid

mikeelrapido's picture
mikeelrapido
Activity Score 1929

I think that it's quite clear and funny...

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DBB's picture
DBB
Activity Score 1216

Dont like it...

Dzsoi's picture
Dzsoi
Activity Score 8087

So your cars will look like half brains in the future? Scary. This is a messy & low-imaginative visual concept.

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