Advertisement

Key to Viano

Published/Aired: 
February 2012
Description: 

For their customer Mercedes-Benz Vans, Lukas Lindemann Rosinski implemented an interactive outdoor event on Wall AG’s digital advertising displays in Berlin underground station Friedrichstrasse, which blurred the line between classical outdoor advertising and interactive entertainment. Under the slogan “Key to Viano”, passers-by were offered the unprecedented opportunity to control digital advertising displays using their own remote car keys.

Comments (9)

Log in or register to post comments

Highest Rated

nadiasimmone's picture
nadiasimmone
Activity Score 44

especially where I sit - this is an awesome promotional idea. execution was excellent. i do wonder if their sales objectives were met though as they don't speak about what happens thereafter and why only some chosen persons could experience the vehicle. but all in all, it was well done

sambuca's picture
sambuca
Activity Score 1066

Geiles Teil Arno...
:)

Grüße aus der Nachbarschaft Planckstrasse

audyreza's picture
audyreza
Activity Score 105

whoaa, nice...

itgirl's picture
itgirl
Activity Score 42

and then?

krautland's picture
krautland
Activity Score 3216

cute idea but soooo much effort for such little payoff.

seizedlight's picture
seizedlight
Activity Score 16

Love the idea!

ambareeshashirivaram's picture
ambareeshashirivaram
Activity Score 117

cute idea. nice execution.

@

angeyates's picture
angeyates
Activity Score 127

killer idea!

pulchinela's picture
pulchinela
Activity Score 1175

'lkdgnm;kgn gffff

nadiasimmone's picture
nadiasimmone
Activity Score 44

especially where I sit - this is an awesome promotional idea. execution was excellent. i do wonder if their sales objectives were met though as they don't speak about what happens thereafter and why only some chosen persons could experience the vehicle. but all in all, it was well done

Advertisement