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Mercedes: Key to Viano

For their customer Mercedes-Benz Vans, Lukas Lindemann Rosinski implemented an interactive outdoor event on Wall AG’s digital advertising displays in Berlin underground station Friedrichstrasse, which blurred the line between classical outdoor advertising and interactive entertainment. Under the slogan “Key to Viano”, passers-by were offered the unprecedented opportunity to control digital advertising displays using their own remote car keys.

Management Creation: Arno Lindemann, Bernhard Lukas
Creative Directors: Markus Kremer, Thomas Heyen
Creatives: Teja Fischer, Moritz Frehse, Tobias Schröder
Consultants: Jascha Oevermann, Gero Quast

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9 comments

sambuca's picture
sambuca
1066 pencils

Geiles Teil Arno...
:)

Grüße aus der Nachbarschaft Planckstrasse

audyreza's picture
audyreza
105 pencils

whoaa, nice...

itgirl's picture
itgirl
28 pencils

and then?

krautland's picture
krautland
3204 pencils

cute idea but soooo much effort for such little payoff.

seizedlight's picture
seizedlight
16 pencils

Love the idea!

ambareeshashirivaram's picture
ambareeshashirivaram
105 pencils

cute idea. nice execution.

angeyates's picture
angeyates
127 pencils

killer idea!

pulchinela's picture
pulchinela
1054 pencils

'lkdgnm;kgn gffff

nadiasimmone's picture
nadiasimmone
44 pencils

especially where I sit - this is an awesome promotional idea. execution was excellent. i do wonder if their sales objectives were met though as they don't speak about what happens thereafter and why only some chosen persons could experience the vehicle. but all in all, it was well done

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