Advertisement

Key to Viano

Published/Aired: 
February 2012
To Like please login or register
53
59

Also From This Campaign ( items)

Description: 

For their customer Mercedes-Benz Vans, Lukas Lindemann Rosinski implemented an interactive outdoor event on Wall AG’s digital advertising displays in Berlin underground station Friedrichstrasse, which blurred the line between classical outdoor advertising and interactive entertainment. Under the slogan “Key to Viano”, passers-by were offered the unprecedented opportunity to control digital advertising displays using their own remote car keys.

Comments (9)

Log in or register to post comments

Highest Rated

nadiasimmone's picture
nadiasimmone
44 Activity Scores

especially where I sit - this is an awesome promotional idea. execution was excellent. i do wonder if their sales objectives were met though as they don't speak about what happens thereafter and why only some chosen persons could experience the vehicle. but all in all, it was well done

Advertisement