Key to Viano

February 2012
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For their customer Mercedes-Benz Vans, Lukas Lindemann Rosinski implemented an interactive outdoor event on Wall AG’s digital advertising displays in Berlin underground station Friedrichstrasse, which blurred the line between classical outdoor advertising and interactive entertainment. Under the slogan “Key to Viano”, passers-by were offered the unprecedented opportunity to control digital advertising displays using their own remote car keys.

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nadiasimmone's picture
44 Activity Scores

especially where I sit - this is an awesome promotional idea. execution was excellent. i do wonder if their sales objectives were met though as they don't speak about what happens thereafter and why only some chosen persons could experience the vehicle. but all in all, it was well done