ADVERTISING

Mercedes

GLK model billboard

Agency: BBDO

Description

Geländewagen" is German for "Generic S.U.V." "Geländlewagen" obviously is a diminutive sweetheart of an S.U.V., coming from the small and cozy "Ländle", the region around Stuttgart, where Mercs are being built. This word hasn't been anywhere in the dictionary or on Google, as of today.

This professional campaign titled 'GLK model billboard' was published in Germany in May, 2010. It was created for the brand: Mercedes, by ad agency: BBDO. This OOH Outdoor medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 14 years ago.

Credits

Advertising Agency: BBDO Stuttgart, Germany
Creative Director / Copywriter: Jan Geschke, Roland Gehrmann
Art Director: Marcus Weiss, Cornelius Hafemeister
Additional Advertising Agencys: Steffen Schulik, Caroline Schaeufele

Webster Five

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