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GLK model billboard

Agency: 
Published/Aired: 
May 2010
Description: 

Geländewagen" is German for "Generic S.U.V." "Geländlewagen" obviously is a diminutive sweetheart of an S.U.V., coming from the small and cozy "Ländle", the region around Stuttgart, where Mercs are being built. This word hasn't been anywhere in the dictionary or on Google, as of today.

Geländewagen

Advertising Agency: BBDO Stuttgart, Germany
Creative Director / Copywriter: Jan Geschke, Roland Gehrmann
Art Director: Marcus Weiss, Cornelius Hafemeister
Additional Advertising Agencys: Steffen Schulik, Caroline Schaeufele

Comments (16)

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Highest Rated

Guest's picture
Guest

yes you do get it as a nothern german

ripley's picture
ripley
Activity Score 15

coo l

Guest's picture
Guest

hits a very soft spot in my hard swabian heart

TommyO's picture
TommyO
Activity Score 1866

I don't get it.

SAM75's picture
SAM75
Activity Score 220

Me too.

MissCopywriter's picture
MissCopywriter
Activity Score 168

Don't get it either, cultural issue, I guess. But if the headline is literally 'Generic S.U.V' then it's a nice humble way to boast :D

nifty1's picture
nifty1
Activity Score 50

wat?

no.

like 10 people will get this.

Guest's picture
Guest

Actually, this is a quite elegant self-humbling pun, pals. Too bad, only native speakers and fraeuleinwunder-loving blokes will really get it.

beingofageoldgrace's picture
beingofageoldgrace
Activity Score 353

hard to understand in german, impossible international

Rentokill's picture
Rentokill
Activity Score 26

Gotta admit, possibly not the best ad to present to an international audience. I'm not sure even folks from northern Germany woult get this one. For a native swabian like me, it's fairly neat.

R U serious's picture
R U serious
Activity Score 416

This should be in the Ads of Germany. Wrong site for internal jokes.

Say my name, say my name...

supertav08's picture
supertav08
Activity Score 204

good photo i guest LOL

no le entiendo señor no le entiendo

Draper's picture
Draper
Activity Score 183

Mies! Falsche Karre vor allem!!! Wenn schon dann G-Klasse...

Guest's picture
Guest

Nach "Legendewagen" geht nichts mehr- Sorry!

Guest's picture
Guest

Doch, Legendle.

;)

Guest's picture
Guest

Die einzige Aussage ist,
dass der GLK leider kein ausgewachsener Geländewagen ist, sondern schon im leichtesten Gelände stecken bleibt !

Setzen, 6!

Guest's picture
Guest

yes you do get it as a nothern german

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