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Danger Doesn't Announce Itself, Kids

Published/Aired: 
November 2012
Description: 

Given that dangerous situations aren't announced publicly in advance, electronic swerving aids help drivers to stay in control of their vehicle, even when a nasty surprise occurs. We create awareness of this by illustrating the unlikely event, where an upcoming source of danger is actually announced on the radio and on posters. In the same way that an event would be announced using classic promotional measures, a pensioner, a deer and playing children tell the listener, or the reader, when and where they will suddenly appear on the road concerned.

Dangers arrive unannounced.
For more control when it comes to swerving: the Mercedes-Benz Vito with ADAPTIVE ESP.

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Martin Pross, Matthias Spaetgens, Robert Krause
Copywriter: Christian Brandes
Art Director: Joerg Waschescio
Photographer: Alex Rank
Account Managers: Joseph Hoehnow, Anna Gabriel
Postproduction: F. A. Cesar

Comments (5)

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Highest Rated

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
Activity Score 401

adore!

pierrelastname's picture
pierrelastname
Activity Score 2869

THATs is a great idea!

eins-eins-null's picture
eins-eins-null
Activity Score 892

converted their award-winning radio-idea very consistent and smart into outdoor. nice one!

ChuckN's picture
ChuckN
Activity Score 139

Love it.

cmotan's picture
cmotan
Activity Score 189

Winner.

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
Activity Score 401

adore!

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