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Agency: 
Published/Aired: 
November 2008
Description: 

Outdoor advertisment created by BBDO, Germany for Mercedes, within the category: Automotive.

The first brake that reads the street.
BAS Plus - the new brake assist system with foresighted radar technology. As standard in the Mercedes-Benz S-Class.

Advertising Agency: BBDO Düsseldorf, Germany
Chief Creative Officer: Toygar Bazarkaya
Creative Director: Ton Hollander
Copywriters: Markus Steinkemper, Toni Selzer
Art Director: Sven Klasen

Comments (12)

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Highest Rated

Rothko's picture
Rothko
Activity Score 58

Great. I gave 10. I miss you!
Letizia from Rome.

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Interesante
Aunque quizás la gráfica podía dar para más.

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

bhavdeep's picture
bhavdeep
Activity Score 284

nice..

exithigh's picture
exithigh
Activity Score 86

what the difference? y must u have 3 ads that are actually the same. at 1st it was interesting, too bad. :(

kgeiger's picture
kgeiger
Activity Score 7312
roman-schwienbacher.com's picture
roman-schwienba...
Activity Score 1021

it's so simple but so effectiv.
great

Rothko's picture
Rothko
Activity Score 58

Great. I gave 10. I miss you!
Letizia from Rome.

unaquestionediali's picture
unaquestionediali
Activity Score 484

amazing work!
we really miss you!
any position open at bbdo dusseldorf?
a big hug form your italian mates.
ale

Guest commenter's picture
Guest commenter

Great!!!!

Vladimir's picture
Vladimir

Great!!!

Tina Dev's picture
Tina Dev
Activity Score 60

inat

Just blink eyes a number of times, see the effect.

Hattakawa's picture
Hattakawa
Activity Score 14

yes, it is attractive for print, but not for outdoor...There are so

many ads and everythings else that attract us more there. This ads

needs to be brought closer to our eyes or should be in that extra big

size. But how big?

一个耳钉的约定's picture
一个耳钉的约定
Activity Score 12

创意很好。

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