Mercedes: Businessman

Hear what you can't see. Active Park Assist with Ultrasound Sensors.

Advertising Agency: Impact BBDO, Dubai, UAE
Regional Executive Creative Director: Fadi Yaish
Creative Directors: Aunindo Anoop Sen, Gautam Wadher
Executive Integrated Producer: Clarisse Mar Wai May
Group Account Director: Mohamed Sadek
Photographer: Ralph Baiker
Post Production: Club Production/zoot

Related videos by Shutterstock

5 comments

morse's picture
morse
15671 pencils

Little hard to get, but great art.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

baliais's picture
baliais
2527 pencils

I somehow hate this execution

hmias's picture
hmias
112 pencils

meh. does nothing for me

kleenex's picture
kleenex
26920 pencils

I agree with you.

On Creative's Side's picture
On Creative's Side

It took me a minute to get the concept because it's hard to tell what's going on. You see no clear indication that the car is backing up/parallel parking or that it's about to hit the guy on the cell phone. I had to scroll though the rest of the campaign to get it.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments