Mercedes: Businessman

Hear what you can't see. Active Park Assist with Ultrasound Sensors.

Advertising Agency: Impact BBDO, Dubai, UAE
Regional Executive Creative Director: Fadi Yaish
Creative Directors: Aunindo Anoop Sen, Gautam Wadher
Executive Integrated Producer: Clarisse Mar Wai May
Group Account Director: Mohamed Sadek
Photographer: Ralph Baiker
Post Production: Club Production/zoot

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morse's picture
15671 pencils

Little hard to get, but great art.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

baliais's picture
2527 pencils

I somehow hate this execution

hmias's picture
112 pencils

meh. does nothing for me

kleenex's picture
26920 pencils

I agree with you.

On Creative's Side's picture
On Creative's Side

It took me a minute to get the concept because it's hard to tell what's going on. You see no clear indication that the car is backing up/parallel parking or that it's about to hit the guy on the cell phone. I had to scroll though the rest of the campaign to get it.

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