Mercedes Benz: Right Brain / Left Brain, 5

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Branding Director: Zeev Ravid
Creative: Adi Sova
Copywriter: Gil Katzir
Executive Client Director: Tal Fishbain
Account Supervisor: Yael Yuz
Account Executive: Mayran Sadeh
Planning Director: Yoni Lahav
Planners: Matan Lerman, Nili Rabinowitz
Published: December 2010