Mercedes Benz: Right Brain / Left Brain, 5

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Branding Director: Zeev Ravid
Creative: Adi Sova
Copywriter: Gil Katzir
Executive Client Director: Tal Fishbain
Account Supervisor: Yael Yuz
Account Executive: Mayran Sadeh
Planning Director: Yoni Lahav
Planners: Matan Lerman, Nili Rabinowitz
Published: December 2010

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15 comments

Lazarus's picture
Lazarus
1502 pencils

Nothing special.

akshaysrikar's picture
akshaysrikar
420 pencils

saying "nothing special", is being too kind .... this is utter crap....two cars side by side that supposedly looks like a brain??? wtf

1ted's picture
1ted
30 pencils

forced

pez's picture
pez
1733 pencils

9 people to do THIS?!....... omg

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Too abstract in my opinion.

morse's picture
morse
15922 pencils

I dislike the illustration of the brain. Not nice. Idea is ok.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

JCSaiKrishna's picture
JCSaiKrishna
731 pencils

Try looking it roatating 90 degrees... it looks far better :)

http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!

Hiperion's picture
Hiperion
3138 pencils

a big piece of sh..it

suresh90's picture
suresh90
620 pencils

boring concept to be frank nothing new here :)

JopyCunior's picture
JopyCunior
170 pencils

A brain-shaped car? New model?
Not another brain, pleeeeze!

Billoughsby's picture
Billoughsby
5091 pencils

Not student work, either. Gee.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

shahidali's picture
shahidali
4071 pencils

I think its a parallelism drawn saying that Mercedes is an intelligent machine. Like the parallelism.
AD is a bit flat.

shahid

mikeelrapido's picture
mikeelrapido
1929 pencils

I think that it's quite clear and funny...

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DBB's picture
DBB
1218 pencils

Dont like it...

Dzsoi's picture
Dzsoi
5725 pencils

So your cars will look like half brains in the future? Scary. This is a messy & low-imaginative visual concept.

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