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Mercedes Benz: Right Brain / Left Brain, 5

Mercedes Benz: Right Brain / Left Brain, 5
Your rating: None Average: 3.6 (46 votes)

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Branding Director: Zeev Ravid
Creative: Adi Sova
Copywriter: Gil Katzir
Executive Client Director: Tal Fishbain
Account Supervisor: Yael Yuz
Account Executive: Mayran Sadeh
Planning Director: Yoni Lahav
Planners: Matan Lerman, Nili Rabinowitz
Published: December 2010

15 Comments

Lazarus's picture 1304 pencils
Lazarus | Sun, 2010-12-19 22:14

Nothing special.

akshaysrikar's picture 426 pencils
akshaysrikar | Mon, 2010-12-20 02:44

saying "nothing special", is being too kind .... this is utter crap....two cars side by side that supposedly looks like a brain??? wtf

1ted's picture 31 pencils
1ted | Mon, 2010-12-20 03:33

forced

pez's picture 1664 pencils
pez | Mon, 2010-12-20 04:16
1

9 people to do THIS?!....... omg

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Mon, 2010-12-20 04:36

Too abstract in my opinion.

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morse's picture 8826 pencils
morse | Mon, 2010-12-20 04:43
6

I dislike the illustration of the brain. Not nice. Idea is ok.

What hath God wrought

JCSaiKrishna's picture 735 pencils
JCSaiKrishna | Mon, 2010-12-20 05:28

Try looking it roatating 90 degrees... it looks far better :)

http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!

Hiperion's picture 3108 pencils
Hiperion | Mon, 2010-12-20 05:29
1

a big piece of sh..it

sureshbabu's picture 562 pencils
sureshbabu | Mon, 2010-12-20 06:21

boring concept to be frank nothing new here :)

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JopyCunior's picture 169 pencils
JopyCunior | Mon, 2010-12-20 06:31

A brain-shaped car? New model?
Not another brain, pleeeeze!

Billoughsby's picture 5127 pencils
Billoughsby | Mon, 2010-12-20 08:02

Not student work, either. Gee.

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-Lubeo Buburnubett

shahidali's picture 3864 pencils
shahidali | Mon, 2010-12-20 09:15
9

I think its a parallelism drawn saying that Mercedes is an intelligent machine. Like the parallelism.
AD is a bit flat.

shahid

mikeelrapido's picture 1943 pencils
mikeelrapido | Mon, 2010-12-20 14:54

I think that it's quite clear and funny...

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DBB's picture 1224 pencils
DBB | Tue, 2010-12-21 05:39

Dont like it...

Dzsoi's picture 4985 pencils
Dzsoi | Tue, 2010-12-21 05:51

So your cars will look like half brains in the future? Scary. This is a messy & low-imaginative visual concept.

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