Mercedes Benz: Right Brain / Left Brain, 5
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Branding Director: Zeev Ravid
Creative: Adi Sova
Copywriter: Gil Katzir
Executive Client Director: Tal Fishbain
Account Supervisor: Yael Yuz
Account Executive: Mayran Sadeh
Planning Director: Yoni Lahav
Planners: Matan Lerman, Nili Rabinowitz
Published: December 2010


15 Comments
Nothing special.
saying "nothing special", is being too kind .... this is utter crap....two cars side by side that supposedly looks like a brain??? wtf
forced
9 people to do THIS?!....... omg
Too abstract in my opinion.
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I dislike the illustration of the brain. Not nice. Idea is ok.
What hath God wrought
Try looking it roatating 90 degrees... it looks far better :)
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I'm excited to know my mistakes!
a big piece of sh..it
boring concept to be frank nothing new here :)
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A brain-shaped car? New model?
Not another brain, pleeeeze!
Not student work, either. Gee.
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I think its a parallelism drawn saying that Mercedes is an intelligent machine. Like the parallelism.
AD is a bit flat.
shahid
I think that it's quite clear and funny...
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Dont like it...
So your cars will look like half brains in the future? Scary. This is a messy & low-imaginative visual concept.