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Mercado Magazine: Hope statue

Mercado Magazine is a journal of analysis of world politics and economics. Its readers are professionals and business people who work mostly in the downtown area. For budget reasons until now, the only media the magazine counted with to communicate with the readers was the same journal. To break that boundary, we created a 3D outdoor medium, a monument that changes dramatically according to the angle it is viewed from. Demonstrating the more angles you have, the deeper the analysis of that reality will be. And the passerby lived that experience with a sculpture that made them wonder how hard it is to understand a world in permanent change.

Advertising Agency: JWT, Buenos Aires, Argentina
Chief Creative Officers: Gonzalo Vecino, Pablo Alvarez Travieso
Executive Creative Directors: Gonzalo Vecino, Pablo Alvarez Travieso
Creative Director: Ariel Abadi
Art Director: Fernando Zagales
Copywriter: Juan Mesz
Account supervisor: Carlos Nesci
Account Manager: Eliana Garcia
Producer: Fabián Catanese
Producction: Buenamano Realizaciones

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24 comments

mike11's picture
mike11
279 pencils

Nice. HOPELESSNESS is more like it. That side reflects reality.

Jens Kristian Balle's picture
Jens Kristian Balle
52 pencils

This is awesome.

widehit's picture
widehit
2 pencils

"the world is hard place to understand." so nice!

khronos's picture
khronos
998 pencils

pretty damn impressive

kleenex's picture
kleenex
29454 pencils

But in a good way though.

talkingisfree's picture
talkingisfree
2586 pencils

GREAT

inhendra's picture
inhendra
15 pencils

awesome......

Temple's picture
Temple
10281 pencils

It seems like an Obama campaign ad, which is somehow different from what they really want to say, but apart from this it's very fresh, very good.

Nike Diesel's picture
Nike Diesel
13389 pencils

Niiice.

ramesh_1ab's picture
ramesh_1ab
102 pencils

Amazing work

ramesh_1ab's picture
ramesh_1ab
102 pencils

Amazing work

CACAHD's picture
CACAHD
1793 pencils

Good idea, but the video is -maybe- too long.

CABAZORRO's picture
CABAZORRO
355 pencils

mmm NO!

CommandZ's picture
CommandZ
2474 pencils

Genius idea and execution.

iamcreative's picture
iamcreative
262 pencils

AWESOME!!!

sacrilegend's picture
sacrilegend
2171 pencils

Inspired. Truly inspired.

abake's picture
abake
1266 pencils

Great stunt, beautiful execution. Just not so sure about the message. Are they saying that Obama's "Hope" message was a lie or something like that? And why Obama? Shouldn't it be something more generic? If they wanted to be specific, then why not something more relevant to Argentina?

Corbeen's picture
Corbeen
1088 pencils

because argentina is not settled on mars.
the american president is the one of the most relevant things on this planet , whether we like it or not.
and the solution is great. As always it is taken away out from art project and turned into advertising, but thats how this business is...was never original and never will be.

djtolst's picture
djtolst
41 pencils

Great job ppl:)

pindi's picture
pindi
115 pencils

hollyyy shieettt o_O

nafeeskhan1986's picture
nafeeskhan1986
10 pencils

very creatively done!!!

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

merece umas 20 estrelas!

OFiroz's picture
OFiroz
33 pencils

Superb. Amazing. Excellent.
OK, I am out of words!

Paolo Buatti's picture
Paolo Buatti
655 pencils

Love it!

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