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Making of the animation made with 350 thousand de Post-it notes

Published/Aired: 
August 2011
Description: 

Stop-motion animation created by brazilian agency Casa Darwin using 350 thousand Post-it® notes on the facade of the Galeria Melissa, in São Paulo, Brazil, to launch the Melissa Power of Love spring/summer 2012 collection.Twenty-five animators worked for 5 months to create this piece, that more than just a beautiful short film documented a surprise: more than 30 thousand spontaneous love messages left by Melissa fans and visitors. That's the power of love that Melissa creates.

Director: Cesar Cabral
Creative Director: Rodrigo Leão
Art Director: Rodrigo Leão
Agency Producer: Casa Darwin
Planner: Márcio Cócaro
Sound: Loop Reclame

Comments (9)

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Highest Rated

ortega's picture
ortega
Activity Score 41

very nice! me encanta!

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

lots of hard work....no big idea, but I enjoy effort on large scales

Glut's picture
Glut
Activity Score 3935

too much effort in something that, for me, does not have the though impact.

lpgatti's picture
lpgatti
Activity Score 331

Is not so new. But without a doubt a very cool production!
congrats!

Lp Gatti

kleenex's picture
kleenex
Activity Score 44639

nice idea.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

I dunno, that's a lot of work for a little Bang.

jackblack's picture
jackblack
Activity Score 2355

Cool installation. No real idea, just nice art.

Boxey's picture
Boxey
Activity Score 8881

Just okay.

krautland's picture
krautland
Activity Score 3216

I like this as an art piece but its not advertising.

ortega's picture
ortega
Activity Score 41

very nice! me encanta!

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