Médecins du monde (Doctors of the world): The best healthcare system in the world?, 3

Advertising Agency: Meanings, Paris, France
Art Director: David Montinho Vilas Boas
Copywriters: Marc Saint Ouen, Marine Biette, Sandrine Mohr
Illustrator / Retouching: Benedikt Meslin
Photographer: Pierre Emmanuel Rastoin
Published: May 2012

4 comments

morse's picture
morse
16265 pencils

I don't understand this campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

TheSmirkingFox's picture
TheSmirkingFox
145 pencils

You can't get it unless you know "couverture sociale" ("social cover/blanket") is another way to say "healthcare access" in French.

VeronicaFranco's picture
VeronicaFranco
669 pencils

But this is the only one of the set that uses a blanket. What about the others? Maybe you dont understand it either?

“Advertising; A judicious mixture of flattery and threats.”
― Stephen Leacock

VeronicaFranco's picture
VeronicaFranco
669 pencils

I dont get the statue

“Advertising; A judicious mixture of flattery and threats.”
― Stephen Leacock

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