McDonald's: Umbrella

Shelter served at McDonald's

This is a standard Danish adshell. The top of the adshell has not been modified. Nothing was added but the poster.

Advertising Agency: DDB Denmark
Creative Director: Patrik Danielsson
Art Director / Copywriter: Mikkel Møller
Photographer: Thomas Juul
Published: March 2008

12 comments

krautland's picture
krautland
3220 pencils

so you're saying the best thing about mickey d's is that they offer shelter?

crisis's picture
crisis
189 pencils

nice one

teenquey's picture
teenquey
290 pencils

I guess what they are trying to do is to give another reason why they should go to McD on this rainy season.

krautland's picture
krautland
3220 pencils

so then they're saying "come to mc donald's, we have roofs. oh yeah, there is also food but we don't really want to talk about that. seriously, we don't. we have four metres of space we paid for but you know, let's discuss the food another time."

hm. what kind of message are you communicating about the stuff you serve?

or are you hoping people will pay for shelter? is mc donalds suddenly in the hotel business?

alvinpck's picture
alvinpck
1467 pencils

I don't get the term "shelter" here. Is McDonald's being open-air all this while?

...
http://alvinpck.deviantart.com/gallery/

teenquey's picture
teenquey
290 pencils

I guess they are trying to give another reason why they should go to McD on this rainy season.

sparky's picture
sparky
454 pencils

yawn

Adaddicted's picture
Adaddicted
3435 pencils

Ivan,
What's happening over here?
How come this shoe man advertise on this field?? Strange.... ; P

withalltherespects

RM's picture
RM
419 pencils

it's great advertising, hitting the ad savvy, fashion fussy creatives with an ad for retro nikes is dope, props to ya bruz - good for you enjoyshoes

bhangbhang's picture
bhangbhang
44 pencils

Ahh look there... it's an umbrella shaped thingy... let's throw in a stick and a woman and sell it to some dumb marketing hotshot.

bknowlden's picture
bknowlden
3647 pencils

It's a clever use of media smashed into a lacking idea.

Andy-B's picture
Andy-B
280 pencils

Whats goin to happen to the ad when it stops raining?
money will be waisted! cos it wont make sense

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