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Steaming Transit Shelter

Agency: 
Published/Aired: 
November 2009
12732
Description: 

A steam machine was built to fit inside a transit shelter and periodic bursts revealed a message during a free coffee promotion at McDonald's.

Outdoor advertisment created by Cossette, Canada for McDonald's, within the category: Food.

Your free coffee is ready. Get a free small coffee during breakfast hours.

Advertising Agency: Cossette, Vancouver, Canada
Creative Directors: Rob Sweetman
Art Director: Rob Sweetman
Copywriter: Bryan Collins
Producer: Wendy Moriarty
Production: Dyna Graphics

Comments (35)

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Highest Rated

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Very Nice.

bad astronaut's picture
bad astronaut
Activity Score 544

I bet someone was hot boxing when they came up with that ad.

anHiiieeta's picture
anHiiieeta
Activity Score 328

superb idea. great :)

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19531

sweet, man.

hidearshake's picture
hidearshake
Activity Score 132

simply wow! i'm lovin it.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice

tirthomitro's picture
tirthomitro
Activity Score 2758

kewl buddy... kewl!!!!!

they showed me a picture & i laughed
dignity has never been photographed

chinaski's picture
chinaski
Activity Score 951

10

fadirahhal's picture
fadirahhal
Activity Score 235

Cool idea

morse's picture
morse
Activity Score 17830

Very nice. This is like 100x better than a simple printed outdoor ad.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

The Lion's picture
The Lion
Activity Score 122

Come and collect your metal!

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Nice idea ;p looks a bit like chemic smoke though

Zaidi's picture
Zaidi
Activity Score 80

"idea"

Zaidi's picture
Zaidi
Activity Score 80

"idea"

everartz's picture
everartz
Activity Score 7609

i think its a winner! awesome!!

| everartz |

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Cool!!!

michdec's picture
michdec
Activity Score 440

love it!

dadado's picture
dadado
Activity Score 10

Jackmancer, your work is really, really bad! kkkkkkkkkkkkkkkkk

bad astronaut's picture
bad astronaut
Activity Score 544

hahahaha....

dadado's picture
dadado
Activity Score 10
Leland's picture
Leland
Activity Score 95

Show us your work.

silvi's picture
silvi
Activity Score 4172

This is great, but why people are afraid?

monsieurange's picture
monsieurange
Activity Score 520

i'm lovin' it :)

Nick-X's picture
Nick-X
Activity Score 22

BEST

bubblestheclownfish's picture
bubblestheclownfish
Activity Score 614

Another example of creative overreaching practical. Great idea (though we often question the effectiveness of one-off bus shelters vs. running additional print or radio) BUT a better execution would have been to vent the top of the sign to attract added attention. As-is the box fills up too quickly and looks like a house fire. I understand why they would use a smoke machine vs. real steam (condensation on glass) but in this case one can see some of its drawbacks. It's really only effective when constantly steaming, so it NEEDS to vent somewhere.

Leland's picture
Leland
Activity Score 95

No it doesn't. It works just fine.

rockfive's picture
rockfive
Activity Score 44

big idea~~~

mycidea's picture
mycidea
Activity Score 90

Wow, from this small "coffee steam"detail, they develop this awesome idea and execution. well, a lot to learn. I even think of watt inventing steam engine.Really impressive.

phildesignart's picture
phildesignart
Activity Score 252

Great work! Congrats

chamindarathnayake's picture
chamindarathnayake
Activity Score 377

oh! super ( I like to do like this) Thank you

Chaminda Rathnayake

lubbilubbing's picture
lubbilubbing
Activity Score 3

Im lovin it!!

:)

Hobbit's picture
Hobbit
Activity Score 36

this makes me wanna go and get a coffee in McDonald's
even it`s not free here
SMART!

mgriff21's picture
mgriff21
Activity Score 592

This is great! I'm wondering the logistics of this thing? Absolutely superb! :)

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

dialmfor's picture
dialmfor
Activity Score 33

very cool idea!

Gasper's picture
Gasper
Activity Score 44

The idea is GREAT, but something gone wrong, because almost everybody gone away from the ad.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Very Nice.

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