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A steam machine was built to fit inside a transit shelter and periodic bursts revealed a message during a free coffee promotion at McDonald's.
Advertising Agency: Cossette, Vancouver, Canada
Creative Directors: Rob Sweetman, Bryan Collins
Art Director: Rob Sweetman
Copywriter: Bryan Collins
Producer: Wendy Moriarty
Production: Dyna Graphics
Published: November 2009
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Comments
I bet someone was hot boxing when they came up with that ad.
superb idea. great :)
sweet, man.
FREELANCE www.jackadamson.blogspot.com
simply wow! i'm lovin it.
Nice
Alexander Bickov's Personal portfolio | Twitter | Facebook | Blog
kewl buddy... kewl!!!!!
they showed me a picture & i laughed
dignity has never been photographed
10
Cool idea
Very nice. This is like 100x better than a simple printed outdoor ad.
Come and collect your metal!
http://twitter.com/Cannes_Lions
Nice idea ;p looks a bit like chemic smoke though
"idea"
"idea"
i think its a winner! awesome!!
| Everartz |
Cool!!!
love it!
Jackmancer, your work is really, really bad! kkkkkkkkkkkkkkkkk
hahahaha....
http://www.jackmancer.com/ hehehehehe
Show us your work.
This is great, but why people are afraid?
i'm lovin' it :)
BEST
Another example of creative overreaching practical. Great idea (though we often question the effectiveness of one-off bus shelters vs. running additional print or radio) BUT a better execution would have been to vent the top of the sign to attract added attention. As-is the box fills up too quickly and looks like a house fire. I understand why they would use a smoke machine vs. real steam (condensation on glass) but in this case one can see some of its drawbacks. It's really only effective when constantly steaming, so it NEEDS to vent somewhere.
No it doesn't. It works just fine.
big idea~~~
Wow, from this small "coffee steam"detail, they develop this awesome idea and execution. well, a lot to learn. I even think of watt inventing steam engine.Really impressive.
Great work! Congrats
oh! super ( I like to do like this) Thank you
Chaminda Rathnayake
Im lovin it!!
:)
this makes me wanna go and get a coffee in McDonald's
even it`s not free here
SMART!
This is great! I'm wondering the logistics of this thing? Absolutely superb! :)
I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?
very cool idea!
The idea is GREAT, but something gone wrong, because almost everybody gone away from the ad.
Very Nice.