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McDonald's: Steaming Transit Shelter

Your free coffee is ready. Get a free small coffee during breakfast hours.

A steam machine was built to fit inside a transit shelter and periodic bursts revealed a message during a free coffee promotion at McDonald's.

Advertising Agency: Cossette, Vancouver, Canada
Creative Directors: Rob Sweetman
Art Director: Rob Sweetman
Copywriter: Bryan Collins
Producer: Wendy Moriarty
Production: Dyna Graphics
Published: November 2009

35 comments

bad astronaut's picture
bad astronaut
544 pencils

I bet someone was hot boxing when they came up with that ad.

anHiiieeta's picture
anHiiieeta
328 pencils

superb idea. great :)

hidearshake's picture
hidearshake
132 pencils

simply wow! i'm lovin it.

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

tirthomitro's picture
tirthomitro
2758 pencils

kewl buddy... kewl!!!!!

they showed me a picture & i laughed
dignity has never been photographed

chinaski's picture
chinaski
951 pencils

10

fadirahhal's picture
fadirahhal
235 pencils

Cool idea

morse's picture
morse
16005 pencils

Very nice. This is like 100x better than a simple printed outdoor ad.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

The Lion's picture
The Lion
122 pencils

Come and collect your metal!

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Nice idea ;p looks a bit like chemic smoke though

Zaidi's picture
Zaidi
80 pencils

"idea"

Zaidi's picture
Zaidi
80 pencils

"idea"

everartz's picture
everartz
7613 pencils

i think its a winner! awesome!!

| Everartz |

Marlus Lau's picture
Marlus Lau
1807 pencils

Cool!!!

michdec's picture
michdec
440 pencils

love it!

dadado's picture
dadado
10 pencils

Jackmancer, your work is really, really bad! kkkkkkkkkkkkkkkkk

bad astronaut's picture
bad astronaut
544 pencils

hahahaha....

dadado's picture
dadado
10 pencils
Leland's picture
Leland
95 pencils

Show us your work.

silvi's picture
silvi
4172 pencils

This is great, but why people are afraid?

monsieurange's picture
monsieurange
520 pencils

i'm lovin' it :)

Nick-X's picture
Nick-X
22 pencils

BEST

bubblestheclownfish's picture
bubblestheclownfish
618 pencils

Another example of creative overreaching practical. Great idea (though we often question the effectiveness of one-off bus shelters vs. running additional print or radio) BUT a better execution would have been to vent the top of the sign to attract added attention. As-is the box fills up too quickly and looks like a house fire. I understand why they would use a smoke machine vs. real steam (condensation on glass) but in this case one can see some of its drawbacks. It's really only effective when constantly steaming, so it NEEDS to vent somewhere.

Leland's picture
Leland
95 pencils

No it doesn't. It works just fine.

rockfive's picture
rockfive
44 pencils

big idea~~~

mycidea's picture
mycidea
90 pencils

Wow, from this small "coffee steam"detail, they develop this awesome idea and execution. well, a lot to learn. I even think of watt inventing steam engine.Really impressive.

phildesignart's picture
phildesignart
247 pencils

Great work! Congrats

chamindarathnayake's picture
chamindarathnayake
377 pencils

oh! super ( I like to do like this) Thank you

Chaminda Rathnayake

lubbilubbing's picture
lubbilubbing
3 pencils

Im lovin it!!

:)

Hobbit's picture
Hobbit
36 pencils

this makes me wanna go and get a coffee in McDonald's
even it`s not free here
SMART!

mgriff21's picture
mgriff21
592 pencils

This is great! I'm wondering the logistics of this thing? Absolutely superb! :)

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

dialmfor's picture
dialmfor
33 pencils

very cool idea!

Gasper's picture
Gasper
44 pencils

The idea is GREAT, but something gone wrong, because almost everybody gone away from the ad.

thedesignaddict's picture
thedesignaddict
5391 pencils

Very Nice.

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