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Agency: 
Published/Aired: 
March 2008
4896
Description: 

Outdoor advertisment created by DDB, Sweden for McDonald's, within the category: Food.

Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Directors: Simon Higby, Ted Mellström, Viktor Arve
Copywriter: Martin Lundgren
Photographer: Alexander Pihl
Repro: Daniel Sundin, Account Manager, Johanna Karsten

Comments (12)

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Highest Rated

nice gaijin's picture
nice gaijin
Activity Score 815

looks like someone had an idea but unfortunately worked for McDonalds.

Tero Ylitalo's picture
Tero Ylitalo
Activity Score 628

You don't have Euros in Sweden. :p

alvinpck's picture
alvinpck
Activity Score 1467
Wordnerd's picture
Wordnerd
Activity Score 6692

so? you have 100 people that walk by, one dude who eventually has some minutes and does it, then what? you send people to unsolve the riddle again? quiet idiotic idea for me

morris_pinewood's picture
morris_pinewood
Activity Score 31

Just another ghost ad?

Willey's picture
Willey
Activity Score 140

Someone tell me how the MacDonald's logo splits into 2 tiles then back to 1 tile in the 3rd image!

Wordnerd's picture
Wordnerd
Activity Score 6692

every tile of the background is a logo. you need one missing tile for this to work

petek's picture
petek
Activity Score 1894

looks like a fake

Willey's picture
Willey
Activity Score 140

Thx Wordnerd.

nice gaijin's picture
nice gaijin
Activity Score 815

looks like someone had an idea but unfortunately worked for McDonalds.

sindbad's picture
sindbad
Activity Score 9

fake fake fake fake fake...

jacobfromny's picture
jacobfromny
Activity Score 18

doesn't look real.

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