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Smurfs mini billboard

Agency: 
Published/Aired: 
August 2013
3747

McDonald's -- GROOT NIEUWS...

Description: 

Big News. Now in the happy meal: The Smurfs.

A mini-billboard was placed on the Leidseplein in Amsterdam. To ensure the little thing got the attention it deserves, a large billboard was placed next to it with a striking yellow arrow pointing in its direction. The mini-billboard promotes the Smurfs who can currently be found in the McDonald's Happy Meal.

Outdoor advertisment created by DDB, Netherlands for McDonald's, within the category: Food.

Advertising Agency: DDB & Tribal Amsterdam, Netherlands
Creative Directors: Bart Mol, Pol Hoenderboom
Art Director: Tim Aarts
Copywriter: Vincent Huijbers

Comments (5)

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Highest Rated

jackblack's picture
jackblack
Activity Score 2355

I think people would stop. Kind of relevant for Smurfs. Not bad.

Micah1221's picture
Micah1221
Activity Score 202

I like the size of the small billboard relative to the Smurfs but, the idea isn't groundbreaking or captivating

certaintly's picture
certaintly
Activity Score 3994

agreed

kleenex's picture
kleenex
Activity Score 48065

I say the idea is good.

Melany S.'s picture
Melany S.
Activity Score 30
jackblack's picture
jackblack
Activity Score 2355

I think people would stop. Kind of relevant for Smurfs. Not bad.

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