McDonald's: Smurfs mini billboard

Big News. Now in the happy meal: The Smurfs.

A mini-billboard was placed on the Leidseplein in Amsterdam. To ensure the little thing got the attention it deserves, a large billboard was placed next to it with a striking yellow arrow pointing in its direction. The mini-billboard promotes the Smurfs who can currently be found in the McDonald's Happy Meal.

Advertising Agency: DDB & Tribal Amsterdam, Netherlands
Creative Directors: Bart Mol, Pol Hoenderboom
Art Director: Tim Aarts
Copywriter: Vincent Huijbers
Published: August 2013

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Micah1221's picture
202 pencils

I like the size of the small billboard relative to the Smurfs but, the idea isn't groundbreaking or captivating

certaintly's picture
4060 pencils


kleenex's picture
27864 pencils

I say the idea is good.

jackblack's picture
2261 pencils

I think people would stop. Kind of relevant for Smurfs. Not bad.

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