McDonald's: Smoothies

To help McDonald’s introduce fruit smoothies we covered the glass of a TSA with material that mimicked the look and texture of a strawberry – creating a 3D ad. A classic fruit sticker was placed on the material with the words: Real Fruit Smoothies. The TSA was then topped with giant strawberry leaves. Smaller versions of this idea were created as Restobars ads with strawberries and pineapples.

Advertising Agency: Cossette, Vancouver, Canada
Co-Chief Creative Officers: Matthew Litzinger, David Daga
Creative Director: Katie Ainsworth
Associate Creative Director: Lisa Lebedovich
Art Director: Lisa Lebedovich
Copywriter: Katie Ainsworth
Producer: April Haffenden
TSA Production Artist: Dennis Bayluk
Studio Artist: Rob Horsman
Group Account Director: Nadine Cole
Account Director: Kim Prosser
Account Executive: Shirley Lam
Published: April 2012

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4 comments

chuckieT's picture
chuckieT
680 pencils

Get out of my way! I need to take a picture in front of this bus shelter ad!

thedesignaddict's picture
thedesignaddict
5202 pencils

Not so much 'stunt' here...

kleenex's picture
kleenex
22728 pencils

not bad.

raynold's picture
raynold
336 pencils

not so impressive

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