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McDonald's: Save the Sundae Cone

Advertising Agency: Leo Burnett, Kuala Lumpur, Malaysia
Executive Creative Director: Eric Cruz
Creative Director: Iska Hashim
Creative Group Head: Eaide Jasli, Mukund Olety
Digital Art Directors: Pavel Flegl, Benjamin Encarnacion
Technical Director: Reza Rosli
Project Manager: Chan Lik Win
Flash Developer: Delexander Lai
Content Engineer: Loo Giap Ching
Digital Designer: Buboy Paguio
Agency Producer: Iskander Siva
Photographer: Staek Photography
Production House: Directors Think Tank
​Published: January 2014

7 comments

damnson's picture
damnson
6051 pencils

Looks fun.

An axe murderer of ads.

Dzsoi's picture
Dzsoi
5881 pencils

Totally nice.

xxxx's picture
xxxx
19 pencils
kleenex's picture
kleenex
29303 pencils

not sure that was better.

xxxx's picture
xxxx
19 pencils

agreed, thats done 3 yrs ago, and it won something, why cant agency do something different?

Marcao's picture
Marcao
2382 pencils

Fun idea, great brand interaction.

Moving Walls Sdn. Bhd.'s picture
Moving Walls Sd...

The giant billboard is owned by Moving Walls and was provided for the use of McDonald's and Leo Burnett as part of the Moving Minds Challenge 2014.

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