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McDonald's: Reflective Billboard

Advertising Agency: Cossette, Vancouver, Canada
Creative Directors: Rob Sweetman, Bryan Collins
Art Directors / Copywriters: Addie Gillespie, Mia Thomsett
Producer: April Haffenden

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7 comments

logic's picture
logic
43 pencils

Correct me if i'm wrong here, but if i pass by at night and see that, I'll just see a billboard that says McD is open. Which is really nothing special... Looks like a broken neon billboard.
Maybe the video doesn't do it justice, or I probably didn't get the creative part of this?

kalpesh78's picture
kalpesh78
2580 pencils

Like the idea.

quite clear.

ideas....30 minutes nahi toh free.

Wordfruit's picture
Wordfruit
1023 pencils

I'm not sure without driving past it to see how it looks.

kleenex's picture
kleenex
26308 pencils

nice idea.

kleenex's picture
kleenex
26308 pencils

nice idea.

DAS_13's picture
DAS_13
152 pencils

No idea here just reflective ink.

sandipkayal's picture
sandipkayal
270 pencils

great idea

a CREATIVE drop

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