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Real. Good.

Agency: 
Published/Aired: 
May 2016
Description: 
Advertising Agency: TBWA, Shanghai, China
Chief Creative Officer: Edmund Choe
Group Creative Directors: Kienhoe Ong, Gordon Shu
Art Directors: Sylvie Kinn, Ong Kien Hoe, Edmund Choe
Copywriters: Sylvie Kinn, Ong Kien Hoe, Gordon Shu, Edmund Choe
Typographer: Sylvie Kinn
Illustrator: Joo
Photographer: Jen Harlim

Comments (19)

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Highest Rated

baliais's picture
baliais
Activity Score 2608

Ok, nothing special.

certaintly's picture
certaintly
Activity Score 3994

great art, ok concept, great brand imaging

baliais's picture
baliais
Activity Score 2608

Ok, nothing special.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Visual is best :)

andylefty's picture
andylefty
Activity Score 4535

REALLY like this image.

dotunbello's picture
dotunbello
Activity Score 148

Kaboom...poison gas!! Brilliant ad in my opinion

certaintly's picture
certaintly
Activity Score 3994

george lois reference?

Yuxin's picture
Yuxin
Activity Score 64

great

historica's picture
historica
Activity Score 110

wah wah

jackblack's picture
jackblack
Activity Score 2350

Pretty nice. Retouching around fries a little off though.

PedroKessler's picture
PedroKessler
Activity Score 6

Don't forget the oil!

kleenex's picture
kleenex
Activity Score 43371

Now that is a great looking visual.

Emanresu's picture
Emanresu
Activity Score 2148

Good visual, but when I think of McDonald's fries I think of a salt shaker before a natural potato. Unless the chains in China are different.

Inkwell's picture
Inkwell
Activity Score 148

Great visual, but did it really take four copywriters for a two-word tag? Did they each contribute two letters? And just to pick nits, that's a horrible font. It looks like it says "Real. Grood."

NicoCiego's picture
NicoCiego
Activity Score 1033

Good point. The "hand written" font Real Good is really not good.

certaintly's picture
certaintly
Activity Score 3994

kinda looks like real grood

new_Ogilvy's picture
new_Ogilvy
Activity Score 112

Good idea. they should get rid of the little logo at the bottom. I think you can also forget about the copy line, works great only with the visual and the logo that on it.
I must say that too bad McDonald is far of being good for you.

netei's picture
netei
Activity Score 215

whats the idea? raw patato something...

skuakrat's picture
skuakrat
Activity Score 58

Haha, good point. That's why I didnt want to eat it.

I was thinking "Lkujhn hasf :OInblkisrt fvn ;OIuynbodf..." then *DING* Got it!!!!

skuakrat's picture
skuakrat
Activity Score 58

Good if it refers the freshness.. but it doesnt motivate me to go out and get one. By the way, aren't they all frozen?

I was thinking "Lkujhn hasf :OInblkisrt fvn ;OIuynbodf..." then *DING* Got it!!!!

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