McDonald's: Real. Good.

Advertising Agency: TBWA, Shanghai, China
Chief Creative Officer: Edmund Choe
Group Creative Directors: Kienhoe Ong, Gordon Shu
Art Directors: Sylvie Kinn, Ong Kien Hoe, Edmund Choe
Copywriters: Sylvie Kinn, Ong Kien Hoe, Gordon Shu, Edmund Choe
Typographer: Sylvie Kinn
Illustrator: Joo
Photographer: Jen Harlim
Published: 2013

Related videos by Shutterstock

19 comments

certaintly's picture
certaintly
4060 pencils

great art, ok concept, great brand imaging

baliais's picture
baliais
2531 pencils

Ok, nothing special.

andylefty's picture
andylefty
4533 pencils

REALLY like this image.

dotunbello's picture
dotunbello
138 pencils

Kaboom...poison gas!! Brilliant ad in my opinion

certaintly's picture
certaintly
4060 pencils

george lois reference?

Yuxin's picture
Yuxin
66 pencils

great

historica's picture
historica
106 pencils

wah wah

jackblack's picture
jackblack
2261 pencils

Pretty nice. Retouching around fries a little off though.

PedroKessler's picture
PedroKessler
6 pencils

Don't forget the oil!

kleenex's picture
kleenex
27722 pencils

Now that is a great looking visual.

Emanresu's picture
Emanresu
2150 pencils

Good visual, but when I think of McDonald's fries I think of a salt shaker before a natural potato. Unless the chains in China are different.

Inkwell's picture
Inkwell
148 pencils

Great visual, but did it really take four copywriters for a two-word tag? Did they each contribute two letters? And just to pick nits, that's a horrible font. It looks like it says "Real. Grood."

NicoCiego's picture
NicoCiego
1035 pencils

Good point. The "hand written" font Real Good is really not good.

certaintly's picture
certaintly
4060 pencils

kinda looks like real grood

new_Ogilvy's picture
new_Ogilvy
112 pencils

Good idea. they should get rid of the little logo at the bottom. I think you can also forget about the copy line, works great only with the visual and the logo that on it.
I must say that too bad McDonald is far of being good for you.

netei's picture
netei
215 pencils

whats the idea? raw patato something...

skuakrat's picture
skuakrat
58 pencils

Haha, good point. That's why I didnt want to eat it.

I was thinking "Lkujhn hasf :OInblkisrt fvn ;OIuynbodf..." then *DING* Got it!!!!

skuakrat's picture
skuakrat
58 pencils

Good if it refers the freshness.. but it doesnt motivate me to go out and get one. By the way, aren't they all frozen?

I was thinking "Lkujhn hasf :OInblkisrt fvn ;OIuynbodf..." then *DING* Got it!!!!

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments