McDonald's: Pocket

1 Lira.

Advertising Agency: Leo Burnett, Istanbul, Turkey
Creative Directors: Oktar Akin, Emrah Akay
Copywriter: Yavuzhan Gel
Art Director: Caglar Cengiz
Photographer: Candas Arin
Planner: Ismail Seval

November 2013


maurilao's picture
379 pencils

Both cute and clever.

faissalo's picture
728 pencils

He could just ask for one

Nice init

morse's picture
17008 pencils

Feels like the kid lives in tyranny. Don't like it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

faissalo's picture
728 pencils

That's how I felt about it. Like his father is such a bastard he won't even give him a single coin so the kid turns to theft and alcohol! Bah

Nice init

Diana Báez Castelán's picture
Diana Báez Castelán
86 pencils

I still don't get this. Is the kid doing this so dad looses all his money? Or is this planned because the kid will be standing behind when the money falls?.

JonnyyRamone's picture
167 pencils

I've gotta agree with what Diana is saying, there's too many possible interpretations of this image that clouds the message. The point here is that the vanilla cone is cheap, not SO delicious that a kid is willing to steal from it.

Unless they're trying to say that all the cone costs is a small amount of fabric from a pants pocket then the image doesn't really work.

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