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Pocket

Agency: 
Published/Aired: 
November 2013
Description: 

Outdoor advertisment created by Leo Burnett, Turkey for McDonald's, within the category: Food.

1 Lira.

Advertising Agency: Leo Burnett, Istanbul, Turkey
Creative Directors: Oktar Akin, Emrah Akay
Copywriter: Yavuzhan Gel
Art Director: Caglar Cengiz
Photographer: Candas Arin
Planner: Ismail Seval

Comments (7)

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Highest Rated

JonnyyRamone's picture
JonnyyRamone
Activity Score 167

I've gotta agree with what Diana is saying, there's too many possible interpretations of this image that clouds the message. The point here is that the vanilla cone is cheap, not SO delicious that a kid is willing to steal from it.

Unless they're trying to say that all the cone costs is a small amount of fabric from a pants pocket then the image doesn't really work.

maurilao's picture
maurilao
Activity Score 379

Both cute and clever.

faissalo's picture
faissalo
Activity Score 728

He could just ask for one

Nice init

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 19427

giggles.

morse's picture
morse
Activity Score 17691

Feels like the kid lives in tyranny. Don't like it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

faissalo's picture
faissalo
Activity Score 728

That's how I felt about it. Like his father is such a bastard he won't even give him a single coin so the kid turns to theft and alcohol! Bah

Nice init

Diana Báez Castelán's picture
Diana Báez Castelán
Activity Score 86

I still don't get this. Is the kid doing this so dad looses all his money? Or is this planned because the kid will be standing behind when the money falls?.

JonnyyRamone's picture
JonnyyRamone
Activity Score 167

I've gotta agree with what Diana is saying, there's too many possible interpretations of this image that clouds the message. The point here is that the vanilla cone is cheap, not SO delicious that a kid is willing to steal from it.

Unless they're trying to say that all the cone costs is a small amount of fabric from a pants pocket then the image doesn't really work.

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