McDonald's: PicknPlay!

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Using a large digital billboard in the heart of Stockholm, we created an interactive challenge where you could pick and play for your favorite McDonald's goodie. Simply steer the paddle by using the touch-screen on your phone, as you follow the game in real time on the large digital screen. If you lasted 30 seconds you won your goodie of choice. A digital coupon was sent to your phone, with directions to collect your prize at the nearest McDonald's. Game on Stockholm!

Advertising Agency: DDB, Stockholm, Sweden
Creative director: Andreas Dahlqvist
Art Directors:­ Gustav Holm, Lisa Karlsson, Fredrik Simonsson
Copywriters:­ Martin Lindestaf, Daniel Vaccino, Magnus Jakobsson
Production leader: Lina Tuikka
Digital producer: Merwan Maaruf
Technical Director: Andreas Fabbe Andersson
Graphic Designer: PM Jonsson

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velle's picture
1550 pencils

ooo i was there i played this good vibes all around!

Mytwocents's picture
174 pencils

all about the product, fully digital and super engaging. What else can you ask from an Outdoor piece?

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