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Comments (28)

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Highest Rated

whitewhite's picture
whitewhite
Activity Score 251

None says its bad...but lightig up i the night to say we are open all ight....its not that its bad, just not that outstanding

whitewhite's picture
whitewhite
Activity Score 251

.

whitewhite's picture
whitewhite
Activity Score 251

I dont see an outstanding idea here...or am i missing something

flavourfish's picture
flavourfish
Activity Score 125

This is no "good idea" thinking of relating it to macdonalds... But. Its a good idea as any outdoorcampaign. So the effect is quite good. Why use it for macdonalds?
It should be more motivaded to the effect I think.

desailly's picture
desailly
Activity Score 470

Yawn.

bathsheba's picture
bathsheba
Activity Score 220

I can't believe all the so-so comments. I love this adshel. The reflection to reveal the M only happens at night cos it's too bright during the day. The copy under the M talks about McDonalds now is open late at night.

teenquey's picture
teenquey
Activity Score 290

it's okay. it's good.

Copydog's picture
Copydog
Activity Score 129

Not bad.

peak900's picture
peak900
Activity Score 211

IMHO it could make a point if it says: Now 50% pay-off, or: new products with 50% fat.

funky_frogii's picture
funky_frogii
Activity Score 2536

it says n for night........and also the lights in the board are on only at night.........
i love this

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

alvinpck's picture
alvinpck
Activity Score 1467

This is ok. But how about day? How does the copy reads?

...
http://alvinpck.deviantart.com/gallery/

Muh's picture
Muh
Activity Score 95

Can in the afternoon this banner it can be scrolled?

BrownSugar's picture
BrownSugar
Activity Score 104

i really wish these would have been real, with real placement and not some fancy retouching

whitewhite's picture
whitewhite
Activity Score 251

None says its bad...but lightig up i the night to say we are open all ight....its not that its bad, just not that outstanding

Ramezani's picture
Ramezani
Activity Score 315

VERY GOOD.
Wins in CANNES

Olafski001's picture
Olafski001
Activity Score 1193

good stuff
dunno if it wins in cannes but still... good.

FlyingDogs's picture
FlyingDogs
Activity Score 968

Love this!

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

jazarah's picture
jazarah
Activity Score 1262

does it work in daylight?

Disco Munky's picture
Disco Munky
Activity Score 3890

Lame.

Only works half the time........ha ha ha ha ha ha ha ha ha ha ha ha.....at night

"stay low, move fast"

Doin' it for the points

adamrich's picture
adamrich
Activity Score 48

hate mcdonalds. love this ad.

brunomisael's picture
brunomisael
Activity Score 4

They should've written a palindrome as the baseline

Guest's picture
Guest

You are 100% right. I agree with you.

mikepants2005's picture
mikepants2005
Activity Score 504

This is a great ad! It shows the benefit clearly which can only be seen at night.

hollywood's picture
hollywood
Activity Score 103

Man there are some dumbarse comments on here. Sometimes I have more fun reading their gibberish than looking at the work. Palindromes???

walkingbuddha's picture
walkingbuddha
Activity Score 188

Why is a photographer / retoucher credited for a vector file? Did they put together the award entry?

Nice idea anyway.

Mirage's picture
Mirage
Activity Score 2

I'm lovin it..

ziad.alhalabi's picture
ziad.alhalabi
Activity Score 24

MORE>> FAT!!

Ziad Al Halabi

Ziad Al Halabi, Visual artist

Fahad Naveed's picture
Fahad Naveed

wow i love the concept

Guest's picture
Guest

çok zekice ve orjinal bir fikir :) tebrikler

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