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McDonald's: Night

McDonald's: Night
Your rating: None Average: 6.5 (31 votes)

Advertising Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Copywriter: Alex Stainton
Art Director: Jakub Szymanski
Photographer: Christian Mushenko
Typographers: Jason Young, Erwin Santoso
Account Supervisor: Penny Sarfati
Advertiser's Supervisor: Helen Farquhar
Retoucher: Dennis Monk

28 Comments

whitewhite's picture 253 pencils

.

whitewhite's picture 253 pencils

I dont see an outstanding idea here...or am i missing something

flavourfish's picture 131 pencils

This is no "good idea" thinking of relating it to macdonalds... But. Its a good idea as any outdoorcampaign. So the effect is quite good. Why use it for macdonalds?
It should be more motivaded to the effect I think.

desailly's picture 472 pencils

Yawn.

bathsheba's picture 232 pencils

I can't believe all the so-so comments. I love this adshel. The reflection to reveal the M only happens at night cos it's too bright during the day. The copy under the M talks about McDonalds now is open late at night.

teenquey's picture 296 pencils

it's okay. it's good.

Copydog's picture 126 pencils

Not bad.

peak900's picture 211 pencils

IMHO it could make a point if it says: Now 50% pay-off, or: new products with 50% fat.

funky_frogii's picture 2548 pencils

it says n for night........and also the lights in the board are on only at night.........
i love this

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

alvinpck's picture 1465 pencils

This is ok. But how about day? How does the copy reads?

...
http://alvinpck.deviantart.com/gallery/

Muh's picture 97 pencils

Can in the afternoon this banner it can be scrolled?

BrownSugar's picture 104 pencils

i really wish these would have been real, with real placement and not some fancy retouching

Pass me that Glitter. I've got Turds to polish

whitewhite's picture 253 pencils

None says its bad...but lightig up i the night to say we are open all ight....its not that its bad, just not that outstanding

Ramezani's picture 313 pencils

VERY GOOD.
Wins in CANNES

Olafski001's picture 1156 pencils

good stuff
dunno if it wins in cannes but still... good.

FlyingDogs's picture 970 pencils

Love this!

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

jazarah's picture 1270 pencils

does it work in daylight?

Disco Munky's picture 3934 pencils

Lame.

Only works half the time........ha ha ha ha ha ha ha ha ha ha ha ha.....at night

"stay low, move fast"

Doin' it for the points

adamrich's picture 48 pencils

hate mcdonalds. love this ad.

brunomisael's picture 4 pencils

They should've written a palindrome as the baseline

Guest's picture

You are 100% right. I agree with you.

mikepants2005's picture 506 pencils

This is a great ad! It shows the benefit clearly which can only be seen at night.

hollywood's picture 103 pencils

Man there are some dumbarse comments on here. Sometimes I have more fun reading their gibberish than looking at the work. Palindromes???

walkingbuddha's picture 190 pencils

Why is a photographer / retoucher credited for a vector file? Did they put together the award entry?

Nice idea anyway.

Mirage's picture 2 pencils

I'm lovin it..

zhalabi's picture 12 pencils

MORE>> FAT!!

Ziad Al Halabi

Ziad Al Halabi
Visual artist

Fahad Naveed's picture

wow i love the concept

Guest's picture
10

çok zekice ve orjinal bir fikir :) tebrikler

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