McDonald's: Night

McDonald's: Night

Advertising Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Copywriter: Alex Stainton
Art Director: Jakub Szymanski
Photographer: Christian Mushenko
Typographers: Jason Young, Erwin Santoso
Account Supervisor: Penny Sarfati
Advertiser's Supervisor: Helen Farquhar
Retoucher: Dennis Monk

Your rating: None Average: 5.4 (11 votes)

Comments

Submitted by whitewhite on Thu, 2008-06-26 02:31.

.

Submitted by whitewhite on Thu, 2008-06-26 02:31.

I dont see an outstanding idea here...or am i missing something

flavourfish's picture
Submitted by flavourfish on Thu, 2008-06-26 02:48.

This is no "good idea" thinking of relating it to macdonalds... But. Its a good idea as any outdoorcampaign. So the effect is quite good. Why use it for macdonalds?
It should be more motivaded to the effect I think.

Submitted by desailly on Thu, 2008-06-26 03:02.

Yawn.

Submitted by bathsheba on Thu, 2008-06-26 03:25.

I can't believe all the so-so comments. I love this adshel. The reflection to reveal the M only happens at night cos it's too bright during the day. The copy under the M talks about McDonalds now is open late at night.

Submitted by teenquey on Thu, 2008-06-26 03:42.

it's okay. it's good.

Submitted by Copydog on Thu, 2008-06-26 04:07.

Not bad.

Submitted by peak900 on Thu, 2008-06-26 04:10.

IMHO it could make a point if it says: Now 50% pay-off, or: new products with 50% fat.

Funky_Frogii's picture
Submitted by Funky_Frogii on Thu, 2008-06-26 04:21.

it says n for night........and also the lights in the board are on only at night.........
i love this

love anything creative
http://addot.blogspot.com/

alvinpck's picture
Submitted by alvinpck on Thu, 2008-06-26 05:25.

This is ok. But how about day? How does the copy reads?

...
http://alvinpck.deviantart.com/gallery/

Muh's picture
Submitted by Muh on Thu, 2008-06-26 07:21.

Can in the afternoon this banner it can be scrolled?

Submitted by BrownSugar on Thu, 2008-06-26 05:33.

i really wish these would have been real, with real placement and not some fancy retouching

Submitted by whitewhite on Thu, 2008-06-26 08:17.

None says its bad...but lightig up i the night to say we are open all ight....its not that its bad, just not that outstanding

Submitted by Ramezani on Thu, 2008-06-26 08:48.

VERY GOOD.
Wins in CANNES

Olafski001's picture
Submitted by Olafski001 on Thu, 2008-06-26 09:29.

good stuff
dunno if it wins in cannes but still... good.

- Here I should have written something smarter -

Submitted by 73dpi on Thu, 2008-06-26 12:43.

Love this!

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

jazarah's picture
Submitted by jazarah on Thu, 2008-06-26 13:09.

does it work in daylight?

http://jazarah.net/blog/

Submitted by Disco Munky on Fri, 2008-06-27 04:53.

Lame.

Only works half the time........ha ha ha ha ha ha ha ha ha ha ha ha.....at night

"stay low, move fast"

Submitted by adamrich on Fri, 2008-06-27 10:03.

hate mcdonalds. love this ad.

Submitted by brunomisael on Wed, 2008-07-02 20:22.

They should've written a palindrome as the baseline

Submitted by mikepants2005 on Wed, 2008-07-09 11:11.

This is a great ad! It shows the benefit clearly which can only be seen at night.

Submitted by hollywood on Thu, 2008-08-07 02:14.

Man there are some dumbarse comments on here. Sometimes I have more fun reading their gibberish than looking at the work. Palindromes???

Submitted by walkingbuddha on Mon, 2008-08-11 21:56.

Why is a photographer / retoucher credited for a vector file? Did they put together the award entry?

Nice idea anyway.