McDonald's: Night

Advertising Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Copywriter: Alex Stainton
Art Director: Jakub Szymanski
Photographer: Christian Mushenko
Typographers: Jason Young, Erwin Santoso
Account Supervisor: Penny Sarfati
Advertiser's Supervisor: Helen Farquhar
Retoucher: Dennis Monk

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28 comments

whitewhite's picture
whitewhite
253 pencils

.

whitewhite's picture
whitewhite
253 pencils

I dont see an outstanding idea here...or am i missing something

flavourfish's picture
flavourfish
125 pencils

This is no "good idea" thinking of relating it to macdonalds... But. Its a good idea as any outdoorcampaign. So the effect is quite good. Why use it for macdonalds?
It should be more motivaded to the effect I think.

desailly's picture
desailly
470 pencils

Yawn.

bathsheba's picture
bathsheba
220 pencils

I can't believe all the so-so comments. I love this adshel. The reflection to reveal the M only happens at night cos it's too bright during the day. The copy under the M talks about McDonalds now is open late at night.

teenquey's picture
teenquey
290 pencils

it's okay. it's good.

Copydog's picture
Copydog
129 pencils

Not bad.

peak900's picture
peak900
211 pencils

IMHO it could make a point if it says: Now 50% pay-off, or: new products with 50% fat.

funky_frogii's picture
funky_frogii
2538 pencils

it says n for night........and also the lights in the board are on only at night.........
i love this

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

alvinpck's picture
alvinpck
1467 pencils

This is ok. But how about day? How does the copy reads?

...
http://alvinpck.deviantart.com/gallery/

Muh's picture
Muh
95 pencils

Can in the afternoon this banner it can be scrolled?

BrownSugar's picture
BrownSugar
104 pencils

i really wish these would have been real, with real placement and not some fancy retouching

whitewhite's picture
whitewhite
253 pencils

None says its bad...but lightig up i the night to say we are open all ight....its not that its bad, just not that outstanding

Ramezani's picture
Ramezani
315 pencils

VERY GOOD.
Wins in CANNES

Olafski001's picture
Olafski001
1194 pencils

good stuff
dunno if it wins in cannes but still... good.

FlyingDogs's picture
FlyingDogs
968 pencils

Love this!

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

jazarah's picture
jazarah
1262 pencils

does it work in daylight?

Disco Munky's picture
Disco Munky
3900 pencils

Lame.

Only works half the time........ha ha ha ha ha ha ha ha ha ha ha ha.....at night

"stay low, move fast"

Doin' it for the points

adamrich's picture
adamrich
48 pencils

hate mcdonalds. love this ad.

brunomisael's picture
brunomisael
4 pencils

They should've written a palindrome as the baseline

Guest's picture
Guest

You are 100% right. I agree with you.

mikepants2005's picture
mikepants2005
504 pencils

This is a great ad! It shows the benefit clearly which can only be seen at night.

hollywood's picture
hollywood
103 pencils

Man there are some dumbarse comments on here. Sometimes I have more fun reading their gibberish than looking at the work. Palindromes???

walkingbuddha's picture
walkingbuddha
188 pencils

Why is a photographer / retoucher credited for a vector file? Did they put together the award entry?

Nice idea anyway.

Mirage's picture
Mirage
2 pencils

I'm lovin it..

ziad.alhalabi's picture
ziad.alhalabi
24 pencils

MORE>> FAT!!

Ziad Al Halabi

Ziad Al Halabi, Visual artist

Fahad Naveed's picture
Fahad Naveed

wow i love the concept

Guest's picture
Guest

çok zekice ve orjinal bir fikir :) tebrikler

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