Advertising Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Copywriter: Alex Stainton
Art Director: Jakub Szymanski
Photographer: Christian Mushenko
Typographers: Jason Young, Erwin Santoso
Account Supervisor: Penny Sarfati
Advertiser's Supervisor: Helen Farquhar
Retoucher: Dennis Monk
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28 Comments
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I dont see an outstanding idea here...or am i missing something
This is no "good idea" thinking of relating it to macdonalds... But. Its a good idea as any outdoorcampaign. So the effect is quite good. Why use it for macdonalds?
It should be more motivaded to the effect I think.
Yawn.
I can't believe all the so-so comments. I love this adshel. The reflection to reveal the M only happens at night cos it's too bright during the day. The copy under the M talks about McDonalds now is open late at night.
it's okay. it's good.
Not bad.
IMHO it could make a point if it says: Now 50% pay-off, or: new products with 50% fat.
it says n for night........and also the lights in the board are on only at night.........
i love this
love anything creative
http://addot.blogspot.com/
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
This is ok. But how about day? How does the copy reads?
...
http://alvinpck.deviantart.com/gallery/
Can in the afternoon this banner it can be scrolled?
http://www.flickr.com/photos/sermikh/
i really wish these would have been real, with real placement and not some fancy retouching
Pass me that Glitter. I've got Turds to polish
None says its bad...but lightig up i the night to say we are open all ight....its not that its bad, just not that outstanding
VERY GOOD.
Wins in CANNES
good stuff
dunno if it wins in cannes but still... good.
Love this!
-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind
does it work in daylight?
http://jazarah.net/
Lame.
Only works half the time........ha ha ha ha ha ha ha ha ha ha ha ha.....at night
"stay low, move fast"
Doin' it for the points
hate mcdonalds. love this ad.
They should've written a palindrome as the baseline
You are 100% right. I agree with you.
This is a great ad! It shows the benefit clearly which can only be seen at night.
Man there are some dumbarse comments on here. Sometimes I have more fun reading their gibberish than looking at the work. Palindromes???
Why is a photographer / retoucher credited for a vector file? Did they put together the award entry?
Nice idea anyway.
I'm lovin it..
MORE>> FAT!!
Ziad Al Halabi
Ziad Al Halabi
Visual artist
wow i love the concept
çok zekice ve orjinal bir fikir :) tebrikler