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Hungry Garages

Agency Network: 
Published/Aired: 
May 2017
Description: 

We selected homes with car garages located no more than 300 meters from a McDonald's with a Drive-Thru. Then we asked a group of famous street artists from Argentina to paint the facades of the houses, turning them into faces, with the only requirement that the doors of the garages would become large mouths. Finally they painted the concept of the campaign "don’t go home hungry."

Outdoor advertisment created by TBWA, Argentina for McDonald's, within the category: Food.

"Don't go home hungry."

Advertising Agency: TBWA\ Buenos Aires, Argentina
Chief Creative Officer: Pablo Poncini
Exectuive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Creative Team: Martin Alfred, Guido Barna
Street Artists: Alan Berry Rhys, Jose Saccone, Agustín Dlucious, Lucas Lasnier, Mariela Ajras
Production House: Greenplanning & Entera
Director: Fede Burgos
Photo: Kinobovio
Media Agency: OMD
Digital Agency: Tribal

Comments (7)

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Highest Rated

morse's picture
morse
Activity Score 18026

This is a cool idea. Especially that it feels organic. Almost as if people of the streets made this for fun, or because they are fans of the brand.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
Activity Score 49584

Nice art work.

Quime's picture
Quime
Activity Score 47

Nice art.

benetonefilms's picture
benetonefilms
Activity Score 30

This is cool

halaby87's picture
halaby87
Activity Score 10040

nice

morse's picture
morse
Activity Score 18026

This is a cool idea. Especially that it feels organic. Almost as if people of the streets made this for fun, or because they are fans of the brand.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

rogermer's picture
rogermer
Activity Score 115

This is great. Makes the streets look more fun. It was a good call to do different styles and not one corporate illustration.

Diego A. 2S.'s picture
Diego A. 2S.
Activity Score 20

Me encanta, ojalá my garage fuera el afortunado :(

DASS

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