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McDonald's: Honor Angus

Thursday morning, September 24, all 13 digital billboards in Kansas City began to display headlines written by local McDonald’s customers for the new Angus Third Pounders. The two-word headlines, along with the names of their authors, cycled in 10-second increments during this 24-hour market-wide roadblock. More than 5,000 customer-written headlines were received online at honorangus.com and via text -- about 2,000 of those ran.

Conceived and executed by McDonald’s regional advertising agency, Bernstein-Rein (Kansas City), Honor Angus is based on the agency’s local Angus Third Pounder launch campaign that featured punchy, two-word static billboards.

See the website: www.honorangus.com

Advertising Agency: Bernstein-Rein, Kansas City, USA
Executive Creative Director: Arlo Oviatt
Group Creative Director: Chris Corley
Art Director: Marie Goodwin
Copywriter: Chris Corley
Interactive Creative Director: Anthony Magliano
Interactive Art Director/Programmer: Travis Beckham
Interactive Copywriter: Aaron Weidner
Web Programmer: Shawn Hill

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11 comments

Guest's picture
Guest

me encanta cuando cueastro de nada ca ca penche putas, penche fresas.

Guest's picture
Guest

Simple. Engaging. Beautifully executed throughout. This is not only an example of crowdsourcing at its best, but also an unexpected and inventive way to employ the digital billboard medium.

everartz's picture
everartz
7611 pencils

aha...

| Everartz |

mikeelrapido's picture
mikeelrapido
1929 pencils

Digital billboard? Nice!

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tirthomitro's picture
tirthomitro
2724 pencils

well... cool!

they showed me a picture & i laughed
dignity has never been photographed

sirvan's picture
sirvan
29870 pencils

I agree, meh.

+++

"I love some things, and don't love some other things."

lucdesaulniers's picture
lucdesaulniers
1147 pencils

yawn..

Guest's picture
Guest

yay, promo video

Dingleberry Jack's picture
Dingleberry Jack
248 pencils

Poor idea and lame execution.

Guest's picture
Guest

capitalist bastard!!

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