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McDonald's: Honor Angus

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Thursday morning, September 24, all 13 digital billboards in Kansas City began to display headlines written by local McDonald’s customers for the new Angus Third Pounders. The two-word headlines, along with the names of their authors, cycled in 10-second increments during this 24-hour market-wide roadblock. More than 5,000 customer-written headlines were received online at honorangus.com and via text -- about 2,000 of those ran.

Conceived and executed by McDonald’s regional advertising agency, Bernstein-Rein (Kansas City), Honor Angus is based on the agency’s local Angus Third Pounder launch campaign that featured punchy, two-word static billboards.

See the website: www.honorangus.com

Advertising Agency: Bernstein-Rein, Kansas City, USA
Executive Creative Director: Arlo Oviatt
Group Creative Director: Chris Corley
Art Director: Marie Goodwin
Copywriter: Chris Corley
Interactive Creative Director: Anthony Magliano
Interactive Art Director/Programmer: Travis Beckham
Interactive Copywriter: Aaron Weidner
Web Programmer: Shawn Hill

Comments

CrackerJackMedia's picture 106 pencils
Guest's picture

me encanta cuando cueastro de nada ca ca penche putas, penche fresas.

Guest's picture
9

Simple. Engaging. Beautifully executed throughout. This is not only an example of crowdsourcing at its best, but also an unexpected and inventive way to employ the digital billboard medium.

everartz's picture 5352 pencils

aha...

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

mikeelrapido's picture 859 pencils

Digital billboard? Nice!

<--------SexInAds-------->
http://sexinads.tumblr.com

tirthomitro's picture 1000 pencils

well... cool!

sirvan's picture 7334 pencils

I agree, meh.

+++

"I love everything"

lucdesaulniers's picture 537 pencils
1

yawn..

Guest's picture

yay, promo video

Pzdr.'s picture 59 pencils
2

Poor idea and lame execution.

Guest's picture

capitalist bastard!!

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