Ads of the World

Ads of the World™ an All Creative World site

McDonald's: Honor Angus

High Bandwidth | Low Bandwidth | Mobile
Your rating: None Average: 5.6 (32 votes)

Thursday morning, September 24, all 13 digital billboards in Kansas City began to display headlines written by local McDonald’s customers for the new Angus Third Pounders. The two-word headlines, along with the names of their authors, cycled in 10-second increments during this 24-hour market-wide roadblock. More than 5,000 customer-written headlines were received online at honorangus.com and via text -- about 2,000 of those ran.

Conceived and executed by McDonald’s regional advertising agency, Bernstein-Rein (Kansas City), Honor Angus is based on the agency’s local Angus Third Pounder launch campaign that featured punchy, two-word static billboards.

See the website: www.honorangus.com

Advertising Agency: Bernstein-Rein, Kansas City, USA
Executive Creative Director: Arlo Oviatt
Group Creative Director: Chris Corley
Art Director: Marie Goodwin
Copywriter: Chris Corley
Interactive Creative Director: Anthony Magliano
Interactive Art Director/Programmer: Travis Beckham
Interactive Copywriter: Aaron Weidner
Web Programmer: Shawn Hill

11 Comments

CrackerJackWorks's picture 6246 pencils
Guest's picture

me encanta cuando cueastro de nada ca ca penche putas, penche fresas.

Guest's picture
9

Simple. Engaging. Beautifully executed throughout. This is not only an example of crowdsourcing at its best, but also an unexpected and inventive way to employ the digital billboard medium.

everartz's picture 7590 pencils

aha...

| Everartz |

mikeelrapido's picture 1943 pencils

Digital billboard? Nice!

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

tirthomitro's picture 2186 pencils

well... cool!

they showed me a picture & i laughed
dignity has never been photographed

sirvan's picture 30000 pencils

I agree, meh.

+++

"I love some things, and don't love some other things."

lucdesaulniers's picture 1165 pencils
1

yawn..

Guest's picture

yay, promo video

Dingleberry Jack's picture 252 pencils
2

Poor idea and lame execution.

Guest's picture

capitalist bastard!!

Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more

Do you need a great new logo?

If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.