Advertisement

Fry lights

Agency: 
Published/Aired: 
November 2011
Description: 

Best Fries on the Planet campaign is a multi-tiered, non-traditional consumer engagement plan designed to embrace and leverage a truly beloved and revered icon: McDonald’s Fries—a product that symbolises the best of quality in the industry and builds both the McDonald’s brand and its business (96% of fry sales don’t leave McDonald’s alone). From now until Dec. 8, 2011, the sky will be lit up by "Fry Lights" on Clark and Ontario streets to lead you to the golden arches, and will be viewable from up to three miles away.

Advertising Agency: Leo Burnett, USA
Global Chief Creative Officer: Mark Tutssel
Chief Creative Officer: Susan Credle
Executive Creative Director: John Montgomery
Creative Directors: Avery Gross, Brian Shembeda
Copywriter: Rene Delgado
Art Director: Alex Esseveld
Executive Producer: Denis Giroux
Producer: Samantha Howes

Comments (14)

Log in or register to post comments

Highest Rated

Michaelsmagic's picture
Michaelsmagic
Activity Score 261

sooooooooooooo cool

PDF's picture
PDF
Activity Score 66

Ronald will come ( or batman ) ?

Roger Keynes's picture
Roger Keynes
Activity Score 5498

McCannes.

The Jobless Writer
Will Think for Salary

chuckieT's picture
chuckieT
Activity Score 680

Agreed. Can't see how this won't win big somewhere.

kalpesh78's picture
kalpesh78
Activity Score 2578

I don't see it being such a big idea...

ideas....30 minutes nahi toh free.

andylefty's picture
andylefty
Activity Score 4535

It's cool, it's not magnificent. Basically a giant signpost.

Jexep's picture
Jexep
Activity Score 182

We are calling Batman!

my marketing blog (Thai Language): http://jexep.net

mitali prasad's picture
mitali prasad
Activity Score 458

yeah.,...basically an outdoor capaign...agree with andylefty...

Nike Diesel's picture
Nike Diesel
Activity Score 13630

I can easily dig this.

tiktak's picture
tiktak
Activity Score 108

Yummy!

NONE™'s picture
NONE™
Activity Score 209

MORTAL!!!!!!!

NONE™

frylights's picture
frylights
Activity Score 2

Check out this amazing site showcasing all the elements of this billboard!
http://www.frylights.com

Media Secours's picture
Media Secours
Activity Score 2

Working with small icons can make suche a big splash !

JAG's picture
JAG
Activity Score 166

I'd like to see a picture from 2-3 miles away. That might be awsome.

Michaelsmagic's picture
Michaelsmagic
Activity Score 261

sooooooooooooo cool

Advertisement