McDonald's Fries: Fry lights

Best Fries on the Planet campaign is a multi-tiered, non-traditional consumer engagement plan designed to embrace and leverage a truly beloved and revered icon: McDonald’s Fries—a product that symbolises the best of quality in the industry and builds both the McDonald’s brand and its business (96% of fry sales don’t leave McDonald’s alone). From now until Dec. 8, 2011, the sky will be lit up by "Fry Lights" on Clark and Ontario streets to lead you to the golden arches, and will be viewable from up to three miles away.

Advertising Agency: Leo Burnett, USA
Global Chief Creative Officer: Mark Tutssel
Chief Creative Officer: Susan Credle
Executive Creative Director: John Montgomery
Creative Directors: Avery Gross, Brian Shembeda
Copywriter: Rene Delgado
Art Director: Alex Esseveld
Executive Producer: Denis Giroux
Producer: Samantha Howes

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14 comments

PDF's picture
PDF
66 pencils

Ronald will come ( or batman ) ?

Roger Keynes's picture
Roger Keynes
5497 pencils

McCannes.

Will Think for Salary

chuckieT's picture
chuckieT
680 pencils

Agreed. Can't see how this won't win big somewhere.

kalpesh78's picture
kalpesh78
2580 pencils

I don't see it being such a big idea...

ideas....30 minutes nahi toh free.

andylefty's picture
andylefty
4533 pencils

It's cool, it's not magnificent. Basically a giant signpost.

Jexep's picture
Jexep
182 pencils

We are calling Batman!

my marketing blog (Thai Language): http://jexep.net

mitali prasad's picture
mitali prasad
408 pencils

yeah.,...basically an outdoor capaign...agree with andylefty...

Nike Diesel's picture
Nike Diesel
13339 pencils

I can easily dig this.

tiktak's picture
tiktak
108 pencils

Yummy!

NONE™'s picture
NONE™
209 pencils

MORTAL!!!!!!!

NONE™

frylights's picture
frylights
2 pencils

Check out this amazing site showcasing all the elements of this billboard!
http://www.frylights.com

Media Secours's picture
Media Secours
2 pencils

Working with small icons can make suche a big splash !

JAG's picture
JAG
166 pencils

I'd like to see a picture from 2-3 miles away. That might be awsome.

Michaelsmagic's picture
Michaelsmagic
261 pencils

sooooooooooooo cool

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