Ads of the World

Ads of the World™ an All Creative World site

McDonald's Fries: Fry lights

McDonald's Fries: Fry lights
Your rating: None Average: 8.4 (122 votes)

Best Fries on the Planet campaign is a multi-tiered, non-traditional consumer engagement plan designed to embrace and leverage a truly beloved and revered icon: McDonald’s Fries—a product that symbolises the best of quality in the industry and builds both the McDonald’s brand and its business (96% of fry sales don’t leave McDonald’s alone). From now until Dec. 8, 2011, the sky will be lit up by "Fry Lights" on Clark and Ontario streets to lead you to the golden arches, and will be viewable from up to three miles away.

Advertising Agency: Leo Burnett, USA
Global Chief Creative Officer: Mark Tutssel
Chief Creative Officer: Susan Credle
Executive Creative Director: John Montgomery
Creative Directors: Avery Gross, Brian Shembeda
Copywriter: Rene Delgado
Art Director: Alex Esseveld
Executive Producer: Denis Giroux
Producer: Samantha Howes

14 Comments

PDF's picture 66 pencils
PDF | Fri, 2011-11-18 18:22
7

Ronald will come ( or batman ) ?

Roger Keynes's picture 4088 pencils
Roger Keynes | Fri, 2011-11-18 20:01
10

McCannes.

Will Think for Salary

chuckieT's picture 598 pencils
chuckieT | Fri, 2011-11-18 20:41

Agreed. Can't see how this won't win big somewhere.

kalpesh78's picture 2096 pencils
kalpesh78 | Sat, 2011-11-19 01:27

I don't see it being such a big idea...

ideas....30 minutes nahi toh free.

andylefty's picture 3136 pencils
andylefty | Sat, 2011-11-19 05:26
7

It's cool, it's not magnificent. Basically a giant signpost.

Jexep's picture 190 pencils
Jexep | Sat, 2011-11-19 08:43
8

We are calling Batman!

my marketing blog (Thai Language): http://jexep.net

mitali prasad's picture 336 pencils
mitali prasad | Sun, 2011-11-20 13:44

yeah.,...basically an outdoor capaign...agree with andylefty...

Nike Diesel's picture 6832 pencils
Nike Diesel | Tue, 2011-11-22 11:18

I can easily dig this.

tiktak's picture 102 pencils
tiktak | Wed, 2011-11-23 06:22
8

Yummy!

NONE™'s picture 215 pencils
NONE™ | Sun, 2011-11-27 19:45
8

MORTAL!!!!!!!

NONE™

frylights's picture 2 pencils
frylights | Wed, 2011-12-07 17:04

Check out this amazing site showcasing all the elements of this billboard!
http://www.frylights.com

Media Secours's picture 2 pencils
Media Secours | Thu, 2011-12-08 08:06

Working with small icons can make suche a big splash !

JAG's picture 139 pencils
JAG | Fri, 2012-01-06 11:08

I'd like to see a picture from 2-3 miles away. That might be awsome.

Michaelsmagic's picture 261 pencils
Michaelsmagic | Thu, 2012-03-08 21:52

sooooooooooooo cool

Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more

Do you need a great new logo?

If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.