Freshness Box Salad

Agency Network: 
June 2008

Outdoor advertisment created by Heye, Germany for McDonald's, within the category: Food.

Advertising Agency: Heye Group, Unterhaching, Germany
Executive Creative Directors: Alexander Bartel, Martin Kiessling
Creative Director: Ralph Taubenberger
Art Directors: Henning Janzen, Frank Widmann
Art Buyer: Rosina Bischur
Account Supervisors: Carina Eickmann, Kai Lapinski
Advertiser's Supervisor: Markus Pichler
Media: Marcus Emersic
Creative Ret.: Mathias Remmling
Concept: Frank Widmann

Comments (16)

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Crisp One's picture
Crisp One
Activity Score 2005

Ivan, do you know if this is real condensation, or a printed image?

ivan's picture

I think it's a photo. The drops are huge, they would not be able to stay that way in real life.

teenquey's picture
Activity Score 290

nice :D

Willey's picture
Activity Score 140

Now come on Le Douche, did you see the size of the veggies before you asked that question?

Crisp One's picture
Crisp One
Activity Score 2005

yes, but you could trap condensation between a layer of Plexiglas in front of the image, Give a guy some credit, who would think that the 4 foot tomatoes were real, guy.

I thought the image was conceptual, not the actual.

Willey's picture
Activity Score 140

cool then, i actually thought you imagined that the veggies were real and had created the moisture!.....

mishkaa's picture
Activity Score 296

WOW!!! simply superb.....

dasgoodads's picture
Activity Score 101

So weird that a company who consistently delivers terrible TV work always creates exceptional outdoor ideas.

Tapper's picture
Activity Score 490

Whatever La la Douche, you're a stupid fker really, we can just put all your previous rediculous comments together with this one to conclude that.

Strip. Strip. Strip.

Crisp One's picture
Crisp One
Activity Score 2005

blah blah blah guy

say what you want, it doesn't make my beer any colder.

fen1x's picture
Activity Score 471

outstanding !!
First time I see mc ad without burger or something like it.
Fresh, original, catchy and nice to see.
This time I can say" i’m lovin’ it"

tlimon's picture
Activity Score 24

i like it!

brain123's picture
Activity Score 830

DDB did something like this here in Costa Rica for ATLAS Air Conditioners.

sparky's picture
Activity Score 454

wow. nice....i really like the idea lending itself to the medium.

Freaksho's picture
Activity Score 14

nice idea.

Andy-B's picture
Activity Score 280

I think its a nice/clever idea, but i could have been simplified a bit...