McDonald's: Freshness Box Salad

Advertising Agency: Heye Group, Unterhaching, Germany
Executive Creative Directors: Alexander Bartel, Martin Kiessling
Creative Director: Ralph Taubenberger
Art Directors: Henning Janzen, Frank Widmann
Art Buyer: Rosina Bischur
Account Supervisors: Carina Eickmann, Kai Lapinski
Advertiser's Supervisor: Markus Pichler
Media: Marcus Emersic
Creative Ret.: Mathias Remmling
Concept: Frank Widmann


Crisp One's picture
Crisp One
2007 pencils

Ivan, do you know if this is real condensation, or a printed image?

ivan's picture

I think it's a photo. The drops are huge, they would not be able to stay that way in real life.

Ivan Raszl, admin of AotW

teenquey's picture
290 pencils

nice :D

Willey's picture
140 pencils

Now come on Le Douche, did you see the size of the veggies before you asked that question?

Crisp One's picture
Crisp One
2007 pencils

yes, but you could trap condensation between a layer of Plexiglas in front of the image, Give a guy some credit, who would think that the 4 foot tomatoes were real, guy.

I thought the image was conceptual, not the actual.

Willey's picture
140 pencils

cool then, i actually thought you imagined that the veggies were real and had created the moisture!.....

mishkaa's picture
296 pencils

WOW!!! simply superb.....

dasgoodads's picture
101 pencils

So weird that a company who consistently delivers terrible TV work always creates exceptional outdoor ideas.

Tapper's picture
490 pencils

Whatever La la Douche, you're a stupid fker really, we can just put all your previous rediculous comments together with this one to conclude that.

Strip. Strip. Strip.

Crisp One's picture
Crisp One
2007 pencils

blah blah blah guy

say what you want, it doesn't make my beer any colder.

fen1x's picture
471 pencils

outstanding !!
First time I see mc ad without burger or something like it.
Fresh, original, catchy and nice to see.
This time I can say" i’m lovin’ it"

tlimon's picture
24 pencils

i like it!

brain123's picture
830 pencils

DDB did something like this here in Costa Rica for ATLAS Air Conditioners.

sparky's picture
454 pencils

wow. nice....i really like the idea lending itself to the medium.

Freaksho's picture
14 pencils

nice idea.

Andy-B's picture
280 pencils

I think its a nice/clever idea, but i could have been simplified a bit...

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