McDonald's: Freshness Box Salad
Advertising Agency: Heye Group, Unterhaching, Germany
Executive Creative Directors: Alexander Bartel, Martin Kiessling
Creative Director: Ralph Taubenberger
Art Directors: Henning Janzen, Frank Widmann
Art Buyer: Rosina Bischur
Account Supervisors: Carina Eickmann, Kai Lapinski
Advertiser's Supervisor: Markus Pichler
Media: Marcus Emersic
Creative Ret.: Mathias Remmling
Concept: Frank Widmann



16 Comments
Ivan, do you know if this is real condensation, or a printed image?
I think it's a photo. The drops are huge, they would not be able to stay that way in real life.
nice :D
Now come on Le Douche, did you see the size of the veggies before you asked that question?
yes, but you could trap condensation between a layer of Plexiglas in front of the image, Give a guy some credit, who would think that the 4 foot tomatoes were real, guy.
I thought the image was conceptual, not the actual.
cool then, i actually thought you imagined that the veggies were real and had created the moisture!.....
WOW!!! simply superb.....
http://maitrilanger.blogspot.com/
So weird that a company who consistently delivers terrible TV work always creates exceptional outdoor ideas.
www.dasgoodads.com
Whatever La la Douche, you're a stupid fker really, we can just put all your previous rediculous comments together with this one to conclude that.
Strip. Strip. Strip.
blah blah blah guy
say what you want, it doesn't make my beer any colder.
outstanding !!
First time I see mc ad without burger or something like it.
Fresh, original, catchy and nice to see.
This time I can say" i’m lovin’ it"
i like it!
DDB did something like this here in Costa Rica for ATLAS Air Conditioners.
http://adlatina.com/media/piezas/graficas/ddb-cr-aires.jpg
wow. nice....i really like the idea lending itself to the medium.
nice idea.
I think its a nice/clever idea, but i could have been simplified a bit...