Advertisement

Come as you are

Agency: 
Published/Aired: 
May 2009
Description: 

DUKE A Razorfish Company

Outdoor advertisment created by Euro RSCG, France for McDonald's, within the category: Food.

Advertising Agency: BETC Euro RSCG, France
Creative Director: Stéphane Xiberras
Art Director: Jean-Michel Alirol
Copywriter: Dominique Marchand
Assistant AD: Pierre Boutin
Production: Partizan
Art Buyer: Isabelle Mocq, Marie Dathanat
Photography: Richard Burbridge
Client Management: Matthieu de Lesseux, Sander Cisinski, Mariane Arnaud
Planner: Rémi Marcelli
Creative Director: Christopher Oldcorn
Art Directeur: Catherine Dufaux
Concept manager: Frédérique Carré
Producer: Sandrine Roustan

Comments (53)

Log in or register to post comments

Highest Rated

Guest's picture
Guest

Well, so much for "no shirt, no shoes, no service"

http://www.olguntube.com

Guest's picture
Guest

Hmm... Ok..... whateva

Guest's picture
Guest

...and what?

jergold's picture
jergold
Activity Score 89

great !

Guest's picture
Guest

come as you are and leave your hairs in our burgers.

good.

Guest's picture
Guest

malisimo!!!!!!

Guest's picture
Guest

Come as you are, as you were, as I want you to be, as a friend, as a friend, as an old enemy.

Guest's picture
Guest

hahahahaha

bisou_pof's picture
bisou_pof
Activity Score 6

no comment. just perfect.

Guest's picture
Guest

Just perfect?
C'est quoi l'idée? Je veux dire l'idée qui vaut la peine d'être mise sur ADOW (donc à part "tout le monde est le bienvenue chez MCD")?

jeann's picture
jeann
Activity Score 107

nope, I'm not getting this.

tacaz0n's picture
tacaz0n
Activity Score 64

Yay! The homeless welcome too!

SoCH_TO's picture
SoCH_TO
Activity Score 961

very old idea

Live with Passion

Guest's picture
Guest

Very expected

shahidali's picture
shahidali
Activity Score 4069

greaaat thing. choice of font suggests some child welcoming their parents!

shahid

Guest's picture
Guest

perfect? yes and?

Guest's picture
Guest
ivan's picture
ivan

I've never seen this campaign. Just maybe they haven't either.

Guest's picture
Guest

Ivan, you're right. People seem to forget this point.

Guest's picture
Guest

I totally agree on that!!

nomanjin's picture
nomanjin
Activity Score 25

Sorry didn't understand

Guest's picture
Guest

this cud even work as a recruitment ad for them... :-)

palls's picture
palls
Activity Score 164

cool concept... seems mc d wants to say that other eating outlets welcome guest with prescribed uniform

"selling is advertisment"

Guest's picture
Guest

looking sexy in image...

Guest's picture
Guest

this is as much of a junk as McDonald's is.

just write's picture
just write
Activity Score 653

nothing great...

Guest's picture
Guest

too bad retards don't seem to be welcome. shame.

tantrik_indian's picture
tantrik_indian
Activity Score 953

How else would one go to a Mc D ? As who you are not?

~~this paranoid survived!~~

everartz's picture
everartz
Activity Score 7609

mcdonald's logo in green??

| everartz |

Guest's picture
Guest

Totally busted… McDonalds France

McDonalds France / BETC Euro RSCG is copying Lebanese promotional idea…I see it as disgrace from the famous fast food brand o go such low, the featured campaign is in it’s core the same communication tonality is used by Crepway back in 2005.

Source:http://advertiser-in-arabia.blogspot.com/2009/05/totally-busted-mcdona...

petek's picture
petek
Activity Score 1894

maybe not an award winner, but a relevant message for mc d´s

Guest's picture
Guest

BAD! REAAAAAALLY BAD!

Guest's picture
Guest

veryyyy olllld idea..crepaway lebanon is using this line from 3 years...

Guest's picture
Guest

Come on guys!!! Copy paste campaign of Crepaway Lebanon with exactly same headline. Is it a coincidence?

Guest's picture
Guest

This is Done before, in lebanon with leoburnett for a restaurant called CREPAWAY ... but with a better art direction....

Guest's picture
Guest

Well, so much for "no shirt, no shoes, no service"

Guest's picture
Guest

I don't get it. Can someone explain this to me please?

Guest's picture
Guest

what the hell does it mean,
how does it get more burgers in hands,
and how in the hell did they get past the McD GSM & "Brand Stewards" with a yellow-on-green logo?

Two stars for the pretty fruit talent and his amazing ability to handle numerous wigs and makeup treatments.
No stars for the agency stooges that trotted this out crap-in-handfest as fresh, new, or effective.

And how in the hell can you actually require SIXTEEN people to put together a single print ad, and a crap one at that?
McDonald's must not give a damn about how their money is spent; judging by their food it all goes into marketing anyway, not product quality.

This kind of "work" is why the BDA's are going to die a hard and fast death. About time, too.

Guest's picture
Guest

I've never dressed up for McD's anyway. Who the fuck would?

Guest's picture
Guest

"No shirt. No shoes. No service."

Well that made that last picture moot.

EGGO's picture
EGGO
Activity Score 354

Whatever happened to "No shirt. No shoes. No service." for that last one?

You have to hate advertising in order to truly love it.

Shamail Khadija's picture
Shamail Khadija
Activity Score 64

????????

Guest's picture
Guest

soo old.. done for crepaway Lebanon... sorryy guys you are not soo up to date

ackattak's picture
ackattak
Activity Score 396

I'm not lovin' it. For two reasons.
One, I have absolutely no fucking idea what this ad means.
Two, I work on McD's and there's NO WAY they would ever ever in a trillion years approve that yellow-on-green logo treatment.
Ridiculous.

Guest's picture
Guest

STOP COPYING. This is done for Crepaway Lebanon ages ago. And with better style I must admit.

Guest's picture
Guest

I like it anyway, but what about women??? Not welcome?

schimoza's picture
schimoza
Activity Score 6

The lebanese version is wayyyyyy better!

Guest's picture
Guest

Lol i noticed there are no women and no black people

Guest's picture
Guest

come on dudes, there's just six boxes. minus one for the copy, five. you cant put chinese, americans, malays, indians, french, spanish, italians, greeks, arabs, koreans, indonesians, australians, new zealanders and the rest of the world in.

Guest's picture
Guest

"oh, forgot to mention... no shirt, no shoes, no service! "mhmm... yeap.

Execubrand.com's picture
Execubrand.com
Activity Score 2

i don't get this ad at all.

Advertisement