McDonald’s: Come as you are

Advertising Agency: BETC Euro RSCG, France
Creative Director: Stéphane Xiberras
Art Director: Jean-Michel Alirol
Copywriter: Dominique Marchand
Assistant AD: Pierre Boutin
Production: Partizan
Art Buyer: Isabelle Mocq, Marie Dathanat
Photography: Richard Burbridge
DUKE A Razorfish Company
Client Management: Matthieu de Lesseux, Sander Cisinski, Mariane Arnaud
Planner: Rémi Marcelli
Creative Director: Christopher Oldcorn
Art Directeur: Catherine Dufaux
Concept manager: Frédérique Carré
Producer: Sandrine Roustan

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53 comments

Guest's picture
Guest

Hmm... Ok..... whateva

Guest's picture
Guest

...and what?

jergold's picture
jergold
89 pencils

great !

Guest's picture
Guest

come as you are and leave your hairs in our burgers.

good.

Guest's picture
Guest

malisimo!!!!!!

Guest's picture
Guest

Come as you are, as you were, as I want you to be, as a friend, as a friend, as an old enemy.

Guest's picture
Guest

hahahahaha

bisou_pof's picture
bisou_pof
6 pencils

no comment. just perfect.

Guest's picture
Guest

Just perfect?
C'est quoi l'idée? Je veux dire l'idée qui vaut la peine d'être mise sur ADOW (donc à part "tout le monde est le bienvenue chez MCD")?

jeann's picture
jeann
107 pencils

nope, I'm not getting this.

tacaz0n's picture
tacaz0n
64 pencils

Yay! The homeless welcome too!

SoCH_TO's picture
SoCH_TO
953 pencils

very old idea

Live with Passion

Guest's picture
Guest

Very expected

shahidali's picture
shahidali
4063 pencils

greaaat thing. choice of font suggests some child welcoming their parents!

shahid

Guest's picture
Guest

perfect? yes and?

Guest's picture
Guest
ivan's picture
ivan

I've never seen this campaign. Just maybe they haven't either.

Ivan Raszl, admin of AotW

Guest's picture
Guest

Ivan, you're right. People seem to forget this point.

Guest's picture
Guest

I totally agree on that!!

nomanjin's picture
nomanjin
25 pencils

Sorry didn't understand

Guest's picture
Guest

this cud even work as a recruitment ad for them... :-)

palls's picture
palls
164 pencils

cool concept... seems mc d wants to say that other eating outlets welcome guest with prescribed uniform

"selling is advertisment"

Guest's picture
Guest

looking sexy in image...

Guest's picture
Guest

this is as much of a junk as McDonald's is.

just write's picture
just write
653 pencils

nothing great...

Guest's picture
Guest

too bad retards don't seem to be welcome. shame.

tantrik_indian's picture
tantrik_indian
953 pencils

How else would one go to a Mc D ? As who you are not?

~~this paranoid survived!~~

everartz's picture
everartz
7611 pencils

mcdonald's logo in green??

| Everartz |

Guest's picture
Guest

Totally busted… McDonalds France

McDonalds France / BETC Euro RSCG is copying Lebanese promotional idea…I see it as disgrace from the famous fast food brand o go such low, the featured campaign is in it’s core the same communication tonality is used by Crepway back in 2005.

Source:http://advertiser-in-arabia.blogspot.com/2009/05/totally-busted-mcdona...

petek's picture
petek
1894 pencils

maybe not an award winner, but a relevant message for mc d´s

Guest's picture
Guest

BAD! REAAAAAALLY BAD!

Guest's picture
Guest

veryyyy olllld idea..crepaway lebanon is using this line from 3 years...

Guest's picture
Guest

Come on guys!!! Copy paste campaign of Crepaway Lebanon with exactly same headline. Is it a coincidence?

Guest's picture
Guest

This is Done before, in lebanon with leoburnett for a restaurant called CREPAWAY ... but with a better art direction....

Guest's picture
Guest

Well, so much for "no shirt, no shoes, no service"

Guest's picture
Guest

I don't get it. Can someone explain this to me please?

Guest's picture
Guest

what the hell does it mean,
how does it get more burgers in hands,
and how in the hell did they get past the McD GSM & "Brand Stewards" with a yellow-on-green logo?

Two stars for the pretty fruit talent and his amazing ability to handle numerous wigs and makeup treatments.
No stars for the agency stooges that trotted this out crap-in-handfest as fresh, new, or effective.

And how in the hell can you actually require SIXTEEN people to put together a single print ad, and a crap one at that?
McDonald's must not give a damn about how their money is spent; judging by their food it all goes into marketing anyway, not product quality.

This kind of "work" is why the BDA's are going to die a hard and fast death. About time, too.

Guest's picture
Guest

I've never dressed up for McD's anyway. Who the fuck would?

Guest's picture
Guest

"No shirt. No shoes. No service."

Well that made that last picture moot.

EGGO's picture
EGGO
352 pencils

Whatever happened to "No shirt. No shoes. No service." for that last one?

You have to hate advertising in order to truly love it.

Shamail Khadija's picture
Shamail Khadija
64 pencils

????????

Guest's picture
Guest

soo old.. done for crepaway Lebanon... sorryy guys you are not soo up to date

ackattak's picture
ackattak
396 pencils

I'm not lovin' it. For two reasons.
One, I have absolutely no fucking idea what this ad means.
Two, I work on McD's and there's NO WAY they would ever ever in a trillion years approve that yellow-on-green logo treatment.
Ridiculous.

Guest's picture
Guest

STOP COPYING. This is done for Crepaway Lebanon ages ago. And with better style I must admit.

Guest's picture
Guest

I like it anyway, but what about women??? Not welcome?

schimoza's picture
schimoza
6 pencils

The lebanese version is wayyyyyy better!

Guest's picture
Guest

Lol i noticed there are no women and no black people

Guest's picture
Guest

come on dudes, there's just six boxes. minus one for the copy, five. you cant put chinese, americans, malays, indians, french, spanish, italians, greeks, arabs, koreans, indonesians, australians, new zealanders and the rest of the world in.

Guest's picture
Guest

"oh, forgot to mention... no shirt, no shoes, no service! "mhmm... yeap.

Execubrand.com's picture
Execubrand.com
2 pencils

i don't get this ad at all.

Guest's picture
Guest

There are no asians and no women in the boxes because..... that's the same guy. Btw I don't like that they copied this from crepaway.

Guest's picture
Guest

What you think deep sex..???

Guest's picture
Guest

Well, so much for "no shirt, no shoes, no service"

http://www.olguntube.com

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