McDonald's: Clock Billboard

Advertising Agency: Bernstein-Rein, USA
Chief Creative Officer: Arlo Oviatt
Group Creative Director: Chris Corley
Art Director: Paul Prato
Copywriter: Chris Corley
Print Manager: Lila Knight

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22 comments

luispiter's picture
luispiter
2756 pencils

ooohhh i like it...

manumartin5's picture
manumartin5
1202 pencils

Innovative outdoor.~!!!! 8 stars to it.

Sdb's picture
Sdb
1364 pencils

Good one..

suresh90's picture
suresh90
620 pencils

This stuff is awesome :)

sbasrur's picture
sbasrur
18 pencils

Shouldn't there be a full stop after the clock? I'm inclined to believe there IS one hiding there someplace, but I can't quite see it.

Copy Maafan's picture
Copy Maafan
16 pencils

Very nice!

Visit my Hebrew ad blog: http://blog.tapuz.co.il/copymaafan
( Badly Google-Translated to English: http://bit.ly/ewJJww )

Mukesh's picture
Mukesh
202 pencils

Good one. But can anybody enlighten me on one thing, why is there an electronic socket below the logo?
I like the idea. No second thought on that.

Mukesh Lekhwani

de_martin's picture
de_martin
71 pencils

i think the electric socket is also behind the logo, and that the AD ment to make a "kids-don't-be-affraid-in-the-dark-light" in their room. I like the idea, but not the execution.

Duct tape is like the force. It has a light side, a dark side, and it holds the universe together... (Carl Zwanzig)

everartz's picture
everartz
7611 pencils

so simple but its good...

| Everartz |

chanderjoshi's picture
chanderjoshi
153 pencils

good concept!!

fotdot's picture
fotdot
659 pencils

Winner, winner, chicken dinner.

Tspot's picture
Tspot
240 pencils

Seems like an easy idea, but people will look at it, so it works...

urvi's picture
urvi
89 pencils

the idea is well executed :)

CuriousPencil's picture
CuriousPencil
4227 pencils

Neat idea. But the contrast in size between the numbers and the words makes it look too crowded, especially the '...4w...'. Think it may look better with 'We're open' snuck underneath.

Tripioso's picture
Tripioso
466 pencils

Thumbs up!

Life's a Trip. Enjoy the Ride!

dadada's picture
dadada
1719 pencils

how does it look like in the middle of the day when its sunnywith the night background?

Everybody is creative, be yourself.

dadada's picture
dadada
1719 pencils

and why the plug?

Everybody is creative, be yourself.

Yarp's picture
Yarp
387 pencils

Beleive the socket is there because the logo is supposed to be a nightlight. It's a nice and simple execution for the campaign, but nothing that's blowing me away.

kleenex's picture
kleenex
25436 pencils

Simple, but I like

HappyHour's picture
HappyHour
2386 pencils

Missing a CTA telling passers-by where they can find McDonalds. Basic principles kids. Idea is there - failed execution, though.

Lazarus's picture
Lazarus
1490 pencils

Very simple.

Billoughsby's picture
Billoughsby
5091 pencils

Somewhat funny that a timepiece in the public space is seen as innovative. Yeah, baby, bring back the bank clocks!

Agree that the wall socket was poor judgment.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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