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Clock Billboard

Published/Aired: 
January 2011
14258
Description: 

Outdoor advertisment created by Bernstein-Rein, United States for McDonald's, within the category: Food.

Advertising Agency: Bernstein-Rein, USA
Chief Creative Officer: Arlo Oviatt
Group Creative Director: Chris Corley
Art Director: Paul Prato
Copywriter: Chris Corley
Print Manager: Lila Knight

Comments (22)

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Highest Rated

Billoughsby's picture
Billoughsby
Activity Score 5142

Somewhat funny that a timepiece in the public space is seen as innovative. Yeah, baby, bring back the bank clocks!

Agree that the wall socket was poor judgment.

That's it.

luispiter's picture
luispiter
Activity Score 2756

ooohhh i like it...

manumartin5's picture
manumartin5
Activity Score 1196

Innovative outdoor.~!!!! 8 stars to it.

Sdb's picture
Sdb
Activity Score 1362

Good one..

suresh90's picture
suresh90
Activity Score 620

This stuff is awesome :)

sbasrur's picture
sbasrur
Activity Score 18

Shouldn't there be a full stop after the clock? I'm inclined to believe there IS one hiding there someplace, but I can't quite see it.

Copy Maafan's picture
Copy Maafan
Activity Score 14

Very nice!

Visit my Hebrew ad blog: http://blog.tapuz.co.il/copymaafan
( Badly Google-Translated to English: http://bit.ly/ewJJww )

Mukesh's picture
Mukesh
Activity Score 202

Good one. But can anybody enlighten me on one thing, why is there an electronic socket below the logo?
I like the idea. No second thought on that.

Mukesh Lekhwani

de_martin's picture
de_martin
Activity Score 71

i think the electric socket is also behind the logo, and that the AD ment to make a "kids-don't-be-affraid-in-the-dark-light" in their room. I like the idea, but not the execution.

Duct tape is like the force. It has a light side, a dark side, and it holds the universe together... (Carl Zwanzig)

everartz's picture
everartz
Activity Score 7609

so simple but its good...

| everartz |

chanderjoshi's picture
chanderjoshi
Activity Score 153

good concept!!

fotdot's picture
fotdot
Activity Score 673

Winner, winner, chicken dinner.

Tspot's picture
Tspot
Activity Score 241

Seems like an easy idea, but people will look at it, so it works...

urvi's picture
urvi
Activity Score 89

the idea is well executed :)

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Neat idea. But the contrast in size between the numbers and the words makes it look too crowded, especially the '...4w...'. Think it may look better with 'We're open' snuck underneath.

Tripioso's picture
Tripioso
Activity Score 470

Thumbs up!

Life's a Trip. Enjoy the Ride!

dadada's picture
dadada
Activity Score 1720

how does it look like in the middle of the day when its sunnywith the night background?

Everybody is creative, be yourself.

dadada's picture
dadada
Activity Score 1720

and why the plug?

Everybody is creative, be yourself.

Yarp's picture
Yarp
Activity Score 385

Beleive the socket is there because the logo is supposed to be a nightlight. It's a nice and simple execution for the campaign, but nothing that's blowing me away.

kleenex's picture
kleenex
Activity Score 48079

Simple, but I like

HappyHour's picture
HappyHour
Activity Score 2381

Missing a CTA telling passers-by where they can find McDonalds. Basic principles kids. Idea is there - failed execution, though.

Lazarus's picture
Lazarus
Activity Score 1536

Very simple.

Billoughsby's picture
Billoughsby
Activity Score 5142

Somewhat funny that a timepiece in the public space is seen as innovative. Yeah, baby, bring back the bank clocks!

Agree that the wall socket was poor judgment.

That's it.

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