McDonald's: Clock Billboard

Advertising Agency: Bernstein-Rein, USA
Chief Creative Officer: Arlo Oviatt
Group Creative Director: Chris Corley
Art Director: Paul Prato
Copywriter: Chris Corley
Print Manager: Lila Knight

January 2011


luispiter's picture
2756 pencils

ooohhh i like it...

manumartin5's picture
1196 pencils

Innovative outdoor.~!!!! 8 stars to it.

Sdb's picture
1362 pencils

Good one..

suresh90's picture
620 pencils

This stuff is awesome :)

sbasrur's picture
18 pencils

Shouldn't there be a full stop after the clock? I'm inclined to believe there IS one hiding there someplace, but I can't quite see it.

Copy Maafan's picture
Copy Maafan
14 pencils

Very nice!

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Mukesh's picture
202 pencils

Good one. But can anybody enlighten me on one thing, why is there an electronic socket below the logo?
I like the idea. No second thought on that.

Mukesh Lekhwani

de_martin's picture
71 pencils

i think the electric socket is also behind the logo, and that the AD ment to make a "kids-don't-be-affraid-in-the-dark-light" in their room. I like the idea, but not the execution.

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everartz's picture
7609 pencils

so simple but its good...

| Everartz |

chanderjoshi's picture
153 pencils

good concept!!

fotdot's picture
673 pencils

Winner, winner, chicken dinner.

Tspot's picture
240 pencils

Seems like an easy idea, but people will look at it, so it works...

urvi's picture
89 pencils

the idea is well executed :)

CuriousPencil's picture
4225 pencils

Neat idea. But the contrast in size between the numbers and the words makes it look too crowded, especially the '...4w...'. Think it may look better with 'We're open' snuck underneath.

Tripioso's picture
470 pencils

Thumbs up!

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dadada's picture
1720 pencils

how does it look like in the middle of the day when its sunnywith the night background?

Everybody is creative, be yourself.

dadada's picture
1720 pencils

and why the plug?

Everybody is creative, be yourself.

Yarp's picture
385 pencils

Beleive the socket is there because the logo is supposed to be a nightlight. It's a nice and simple execution for the campaign, but nothing that's blowing me away.

kleenex's picture
40716 pencils

Simple, but I like

HappyHour's picture
2381 pencils

Missing a CTA telling passers-by where they can find McDonalds. Basic principles kids. Idea is there - failed execution, though.

Lazarus's picture
1536 pencils

Very simple.

Billoughsby's picture
5144 pencils

Somewhat funny that a timepiece in the public space is seen as innovative. Yeah, baby, bring back the bank clocks!

Agree that the wall socket was poor judgment.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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